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Social Media and Augmented Reality Based Marketing Strategies and Innovations in Media & Entertainment Industry, H1 2014
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/nvr4zp/social_media_and) has announced the addition of the "Social Media and Augmented Reality Based Marketing Strategies and Innovations in Media & Entertainment Industry, H1 2014" report to their offering.
Augmented Reality (AR) has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using AR with social media to engage consumers and increase effectiveness of the campaign. Consequently, investment on AR campaigns by media & entertainment industry has been increasing and surveys indicate that this trend is expected to continue over the next five years with media & entertainment brands focusing on innovation to differentiate.
This report answers the following key questions:
- Why advertising combining social media with Augmented Reality is critical for media & entertainment marketers?
- How budget allocation towards Augmented Reality campaigns is expected to change in 2014 and over the next five years?
- How is consumers' use of social and mobile influencing advertising spent on Augmented Reality?
- How media & entertainment marketers in emerging markets such as India, China and Brazil perceive Augmented Reality?
- Which Augmented Reality advertising strategies work best to create brand awareness, drive sales and launch new products?
- How is the mobile proposition of social media platforms shaping up and what it means for marketers to drive Augmented Reality based campaigns?
This report provides detailed analysis of social media based Augmented Reality campaigns, opportunities, trends, drivers, risks, and innovation with a specific focus on media & entertainment industry.
Key Topics Covered:
1. About this Report
2. Executive Summary
3. Value Proposition of Mobile Marketing and Augmented Reality for Media & Entertainment
- Value Proposition of Mobile Marketing
- Value Proposition of Augmented Reality
- Social Media and Augmented Reality - Powerful Combination - Key Drivers
4. Best Practices in Budget Allocation Towards Augmented Reality
- Budget Allocation Industry Average vs. Media & Entertainment Industry, 2014-2018 - Analysis by Media & Entertainment Industry Across Countries, 2014-2018
5. Advertising & Targeting Strategies
- Marketing Objectives Driving Augmented Reality in Media & Entertainment Industry - Gap Analysis - Consumer Preference vs. Targeting Strategy - Key Trends and Drivers
6. Augmented Reality Campaign Case Studies
For more information visit http://www.researchandmarkets.com/research/nvr4zp/social_media_and
CONTACT:
Research and Markets,
Laura Wood,
Senior Manager.
[email protected]
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Sector: Media and Entertainment (http://www.researchandmarkets.com/categories.asp?cat_id=15&campaign_id=nvr4zp)
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(c) 2014 M2 COMMUNICATIONS
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