[July 08, 2014] |
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ADDING MULTIMEDIA Standard Register Expands Promotional Marketing Initiative with New Leadership
DAYTON, Ohio --(Business Wire)--
Standard Register (NYSE: SR), a leading provider of workflow, content
and analytics solutions, is leveraging its acquisition of WorkflowOne to
expand its promotional
marketing business under new leadership. The company announced it
has made several key additions to its promotional marketing team that
will enable it to focus on providing more creative ideation and local,
personalized service.
Michael Giachetti, vice president and general manager for promotional marketing at Standard Register. (Photo: Business Wire)
Michael Giachetti will lead the promotional marketing team as vice
president and general manager for promotional marketing. Giachetti is
the former vice president of strategic accounts for WorkflowOne. In his
new role, he will be leading a newly-formed team of strategic
promotional marketing directors, merchandisers, marketing and pre-sales
specialists. Giachetti has 18 years of experience with the combined
companies in sales leadership roles. He will report to Jeffery Moder,
chief marketing officer.
"Mike's success building the promotional marketing business in the East,
along with his proven track record in leading teams to achieve superior
performance, positions him for success in his new role," said Moder.
The Promotional Marketing team has been expanded with the addition of
four strategic promotional marketing leadership positons in the field.
These individuals will be responsible for directing the dedicated sales
representatives within their geographic region to understand specific
client needs on a local level. Three regional leaders have been named:
Chandra Geschwill in the South, Brad White in the West and Joe Whitman
in the Midwest.
Geschwill has been a part of the combined company's sales organization
since 2011, focusing on brand and marketing consulting in the healthcare
market. Geschwill has distinguished herself through her creativity,
innovation and consistent performance in helping her healthcare clients
create more engaging experiences for their patients. She also brings
several years of retail marketing experience from Perfumania, giving her
a unique perspective on what clients need to build successful
promotional programs.
White has spent 15 years in the promotional products industry on both
the supplier and distributor sides of the business. He was named
Advertising Specialty Institute's 2010 Supplier Salesperson of the Year
and a "Rising Star" by Promotional Products Association International's
PPB magazine. Prior to joining Standard Register, White was vice
president of sales for distributor Boundless Network. He also writes for
and owns White Threads, a branding and culture blog, and is a co-founder
of PromoKitchen, an online educational resource for the promotional
products industry.
Whitman, who is new to Standard Register, is a promotional marketing
veteran in the apparel industry. With B2B marketing and sales experience
across the uniform market, Whitman has built successful sales teams with
a strong focus on serving customer needs in the retail environment.
"As we continue our rapid growth, we are building Standard Register's
promotional marketing presence with a focus on the holistic needs of our
customers. By leveraging our broad portfolio of capabilities, we bring a
combination of marketing and supply chain expertise that is unparalleled
in the industry," Giachetti said. "We see every promotion as an
opportunity to build awareness and amplify our customers' brand messages
to drive better outcomes for their business. Our balanced approach of
marketing effectiveness and supply chain efficiency optimizes our
customers' budgets while maximizing their revenues to deliver a high
degree of customer engagement."
About Standard Register
Standard Register is trusted by the world's leading companies to advance
their reputations and add value to their operations by aligning
communications with corporate standards and priorities. It was recently
ranked #9 on Promo Marketing magazine's list of Top
50 Distributors for 2014. Providing market-specific insights and a
compelling portfolio of workflow, content and analytics solutions to
address the changing business landscape in healthcare, financial
services, manufacturing and retail markets, Standard Register is the
recognized leader in the management and execution of mission-critical
communications. More information is available at http://www.standardregister.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140708005316/en/
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