[July 10, 2014] |
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SiriusDecisions to Present at TreeHouse Interactive Webinar on Partner Marketing Enablement and Channel Partner Loyalty
SALT LAKE CITY --(Business Wire)--
TreeHouse Interactive (News - Alert) (www.treehousei.com),
the technology leader in SaaS (News - Alert)-based partner
relationship management (PRM) and marketing
automation platform (MAP) solutions, will conclude its webinar
series, The Channel Marketer's Toolbox, with The
Partner Experience Part 1: How Partner Marketing Enablement (PME) and
PRM Fit Together. The webinar will feature Maria Chien, research
director for SiriusDecisions, and provide insights and recommendations
for how companies can build partner loyalty by supporting their
partners' go-to-market efforts. The live webinar will be presented July
17 at 10 a.m. PDT/1 p.m. EDT.
Many VARs and other types of partners have limited marketing resources.
Suppliers who reach out to those partners in a way that helps them more
effectively execute programs increase mutual sales and, ultimately,
partner loyalty. From collateral cobranding to full service outbound
email marketing and demand generation campaigns, suppliers can play an
instrumental role in supporting their partners' go-to-market needs in an
efficient manner that delivers results.
In this webinar, Chien will lead a discussion about the partner
experience, partner marketing enablement, and how PRM technology can
help suppliers spend less tim and resources on tactical execution, and
more time on partner relationship building.
"As companies increasingly rely on indirect sales to generate revenue,
they are faced with the challenge of how to improve the partner
experience in a way that leads to greater partner loyalty and helps them
achieve their business goals," said Erich Flynn, CEO, TreeHouse
Interactive. "We are pleased to offer a webinar that addresses this
topic, and how partner marketing enablement and partner relationship
management work together to create an environment that results in
greater success for both partners and suppliers."
About Maria Chien
Maria has 20 years of experience in partner/channel marketing, field
marketing and solutions marketing, with hands-on expertise in partner
and sales enablement, value proposition and sales tool development, and
sales engagement. Before joining SiriusDecisions Maria spent the
majority of her career at Sun Microsystems (News - Alert), Inc., most recently in Sun's
global channel marketing organization as a global partner programs
manager responsible for developing and implementing a global sales
enablement strategy for key products and programs to ensure sales
readiness and increase partner adoption. Maria's expertise spans a wide
variety of partner types including value-added resellers, independent
software vendors, systems integrators, distributors and original
equipment manufacturers. Working for global marketing, market
development, and field sales organizations, she had responsibility for
building sales programs tailored to be implemented and delivered in the
field and through/to partners. This included revenue generating
programs, content and training that was relevant and resonated within
sales and partner communities.
Registration: http://www.treehousei.com/register/
To learn more about Reseller View partner relationship management, see Reseller
View resources. To learn more about Marketing View marketing
automation see Marketing
View resources.
Tweet This: @treehousei 7/17 webinar will feature
@siriusdecisions on building partner loyalty with marketing enablement
and #PRM http://bit.ly/1qs8oHg
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View has been innovating
marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Key words: partner relationship management, partner portal, PRM,
partner marketing enablement, partner loyalty, channel sales
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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