TMCNet:  Consumer Packaged Goods Industry Social Media and Augmented Reality Based Marketing Strategies and Innovations - H1 2014

[July 14, 2014]

Consumer Packaged Goods Industry Social Media and Augmented Reality Based Marketing Strategies and Innovations - H1 2014

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/k87kwt/social_media_and) has announced the addition of the "Social Media and Augmented Reality Based Marketing Strategies and Innovations in Consumer Packaged Goods Industry, H1 2014" report to their offering.

Augmented Reality (AR) has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using AR with social media to engage consumers and increase effectiveness of the campaign. Consequently, investment on AR campaigns by CPG industry has been increasing.

This report answers the following key questions: - Why advertising combining social media with Augmented Reality is critical for CPG marketers? - How budget allocation towards Augmented Reality campaigns is expected to change in 2014 and over the next five years? - How is consumers' use of social and mobile influencing advertising spent on Augmented Reality? - How CPG marketers in emerging markets such as India, China and Brazil perceive Augmented Reality? - Which Augmented Reality advertising strategies work best to create brand awareness, drive sales and launch new products? - How is the mobile proposition of social media platforms shaping up and what it means for marketers to drive Augmented Reality based campaigns? Key Topics Covered: 1. About this Report 2. Executive Summary 3. Value Proposition of Mobile Marketing and Augmented Reality for Food & Beverage 4. Best Practices in Budget Allocation Towards Augmented Reality 5. Advertising & Targeting Strategies 6. Augmented Reality Campaign Case Studies 7. Worldwide AR app download and penetration as % smartphone projection 8. Snapshot of AR drivers for top 10 markets 9. Worldwide AR Advertising Spend (US$ Billion), 2014- 2017 10. Worldwide - Key drivers to invest in Augmented Reality 11. Worldwide - Integrating AR with Social Media Analytics and Impact on ROI 12. Worldwide - Integrating AR with Social Media Analytics 13. Worldwide - Challenges in integrating AR with social media 14. Key drivers to invest in Augmented Reality - CPG 15. Integrating AR with Social Media Analytics and Impact on ROI - CPG 16. Integrating AR with Social Media Analytics - CPG 17. Challenges in integrating AR with social media - CPG For more information visit http://www.researchandmarkets.com/research/k87kwt/social_media_and CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=k87kwt) .

(c) 2014 M2 COMMUNICATIONS

[ Back To Homepage ]