[July 14, 2014] |
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StreamSend to Agencies: Six Ways to Drive Email Campaigns after the Landing Page
SACRAMENTO, Calif. --(Business Wire)--
StreamSend,
the email
marketing service provider, shares six steps how agencies and
marketers can add online remarketing to their clients' email mix and
significantly boost email campaigns' conversion rate.
"Our clients have seen click-through rates which were as much as 450%
higher from dynamic remarketing campaigns vs. campaigns that did not use
dynamic creative for remarketing."
Google (News - Alert).com
"With new channels and communication options continually changing the
playing field, it's essential that agencies update their playbook so
that they and their clients can adapt, survive, and thrive," said Dan
Forootan, president of StreamSend Email Marketing. "An online
remarketing campaign is a great example of that progress, letting agency
marketers re-target people who have clicked on their clients' email
and visited a laning page, then serving them highly targeted offers
after they've left the clients' site."
1. Search and Create
Campaign deliverables: When integrating search into an email campaign,
marketing deliverables should include an email template, the email
campaign landing page, remarketing display ads in multiple sizes, and
dedicated landing pages for each.
2. Don't Be Afraid to Ask Again
Content: The job of your clients' email campaign is to get people to
click through to their landing page. The landing page's job is to get
people to take action. The job of the remarketing ad is to target those
who did not take action the first time and bring them back to the site.
While the campaign must be cohesive, each deliverable should have
distinct messaging based on its objective.
3. Smarten Up Your Ads
Creative: Create multiple ads for each benefit, feature, or offer so
that when the ads are served dynamically, something new is learned about
your clients' product or service. This will encourage people to engage
with (not ignore) the ads. Depending on how you set up your remarketing
campaign, you will also need to create different versions of ads for
segmented audiences so that the right message is served to the right
audience.
4. Make Them an Offer They Can't Refuse
Offer: Consider whether those who have visited your clients' site and
taken action should receive a different offer than those who haven't.
5. Send Them Home Happy
Remarketing landing pages: Create a dedicated landing page for the
remarketing campaign, to ensure continuity. Keep in mind that the first
landing page did not successfully get these visitors to take action.
6. Grab the Data Wheel
Data: The beauty of online marketing-and remarketing-is that you can
capture data almost instantaneously. Your task is to use that data to
continually refine all of the above: content, creative, offers, and
landing pages.
Learn more about remarketing and the other ways agencies can put the
power of email marketing to work for their clients -- read StreamSend's Agency
Email Marketing Guide at www.StreamSend.com/AgencyGuide.
StreamSend
StreamSend offers an easy-to-use, affordable and reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email newsletter or using Social
Media. StreamSend offers a number of industry-leading standard pricing
plans, private-label and affiliate programs and hands-on personal client
service. Started in 1998, StreamSend is a leader in Email Marketing.
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