[July 22, 2014] |
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SimpleReach Raises $9.0 Million Series A to Bring Measurability and ROI to Content Marketing
NEW YORK --(Business Wire)--
SimpleReach
announced today that it closed a Series A financing round of $9.0
million. The round was led by MK Capital and included investments from
Atlas Venture, Village Ventures and High Peaks Venture Partners. Kirk
Wolfe (News - Alert) from MK Capital will join the SimpleReach board.
Over the past year, SimpleReach has become the established leader in
content measurement and distribution. Almost every top native
advertising program, including The New York Times, Forbes, The
Huffington Post (News - Alert) and The Atlantic, uses SimpleReach for internal
reporting and to offer their clients a real-time view of sponsored
content campaign performance. Nearly 100 marketers, mostly Fortune 500
companies, currently use SimpleReach to track their sponsored content
performance across publisher sites and social media channels.
SimpleReach also works directly with companies such as Intel (News - Alert) and Xerox
to measure and distribute their owned content marketing programs.
SimpleReach is the only solution that lets marketers optimize their paid
distribution efforts across channels including Facebook (News - Alert), Twitter,
LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. On average,
SimpleReach helps brands double traffic to and engagement with their
branded content, while lowering the cost per engagement by up to 91%.
"Before working with SimpleReach, it was like having a coach tell you
everything you should do, after the game was over," says Luke Kintigh,
Global Media & Content Strategist at Intel. "Now we get insights in real
time and it's completely actionable." As a result of the definitive
success brands have seen from using SimpleReach, DigitasLBi and VivaKi
have both partnered with SimpleReach for their content marketing and
native advertising measurement and distribution initiative.
With the new funding, SimpleReach will invest in the next generation of
content measurement and distribution.
While there has been a massive expansion in the tools that aid the
creation process for content marketers, proving ROI for content
marketing efforts remains a key challenge facing the industry. For the
first time, SimpleReach gives marketers of any size an end-to-end
solution to identify the content that drives their business goals, and
then programmatically amplify that content to the relevant target
audience across channels.
Existing customers ranging from e-commerce sites to B2B software
services have seen content become their most effective marketing
channel, beyond display and SEM, by using SimpleReach. SimpleReach
brings a new level of technological sophistication to content marketing,
letting brands understand which content, accessed in which sequence, by
which demographics, will drive the most efficient sign-ups and sales.
According to Edward Kim, CEO and Co-Founder of SimpleReach, the promise
of content marketing is already established. "We have the data to prove
content is a marketing channel for delivering strong ROI. With this new
funding, we'll make sure every content creator is empowered to see the
same impact from their marketing endeavors."
Since the beginning of 2014, SimpleReach has grown revenues by 800% and
has increased media spend through its intelligent paid distribution
platform by 3,000%. The company now tracks and processes more than 7
billion content interactions in real-time on a daily basis.
"We are thrilled to have the opportunity to invest in a foundational
player within the fast-growing native advertising market," says Kirk
Wolfe, General Partner at MK Capital. "SimpleReach is already the market
leader for publishers, and this next phase will see accelerated growth
in its business with agencies and brands."
ABOUT SIMPLEREACH:
SimpleReach is the standard in content measurement and distribution. As
content has become the defining format for digital
advertising, SimpleReach provides content creators with a platform to
drive ROI at scale. With insight into which content drives conversions,
SimpleReach programmatically amplifies the right content to targeted
audiences across channels such as Facebook, Twitter (News - Alert), LinkedIn, Outbrain,
Nativo, StumbleUpon and TripleLift. Currently tracking and processing
more than 7 billion content interactions in real-time daily, SimpleReach
works with leading publishers such as The New York Times, Forbes, The
Huffington Post and The Atlantic, Fortune 500 companies including Intel
and Xerox, as well as startups and mid-sized marketers. SimpleReach was
founded in 2010 by Edward Kim, Eric Lubow and Russell Bradberry. http://simplereach.com
ABOUT MK CAPITAL:
MK Capital invests in early and growth stage companies in the software
and digital media industries. The firm's partners, who average over
fifteen years of venture capital experience, partner with
entrepreneurial management teams to build leading companies in emerging
markets. MK Capital manages over $250 million in capital and has deep
domain expertise in the marketing, education, and cloud infrastructure
industries. The firm is headquartered in Chicago and has offices in Los
Angeles and Ann Arbor. http://www.mkcapital.com
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