[July 24, 2014] |
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TreeHouse Interactive Introduces New Content Marketing Webinar Series Featuring Industry Experts from Content Marketing Institute, SiriusDecisions, and Raab Associates
SALT LAKE CITY --(Business Wire)--
TreeHouse Interactive (News - Alert) (www.treehousei.com),
the technology leader in SaaS (News - Alert)-based partner
relationship management (PRM) and marketing
automation platform (MAP) solutions, today introduced a new webinar
series, Content Marketing Mechanics. The series features
leading analysts and experts in the content marketing field who will
discuss best practices for building content marketing campaigns that
yield maximum results.
Today's marketers are increasingly recognizing the importance of content
marketing, and the vast majority - 93 percent - of companies do some
form of content marketing. But only 44 percent of those actually have a
documented content marketing strategy in place. TreeHouse's free webinar
series will examine the mechanics of:
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Developing a content marketing strategy
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Assisting partners with their content strategies
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Implementing a content marketing measurement program
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How to integrate marketing automation and content marketing
The Content Marketing Mechanics series begins on July 31 with Operationalize
Your Content Marketing Strategy with the Right Tools,
featuring Robert Rose, Chief Strategist for the Content Marketing
Institute. Rose will reveal the tools and processes that help
effectively implement and deliver a successful content marketing
measurement program.
"Content marketing represents a new frontier in marketing automation,
and yet many marketers are still grappling with how to operationalize it
in a way that delivers the best results," said Erich Flynn, CEO,
TreeHouse Interactive. "Interaction with prospective buyers through the
delivery of meaningful content, at the right time in the buying cycle,
is key to nurturing and ultimately converting prospects into sales. Our Content
Marketing Mechanics webinar series will offer marketers tools and
actionable advice they can immediately implement to start reaping the
rewards of content marketing, through proper planning, execution and
measurement."
Webinar Schedule
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Operationalize Your Content Marketing Strategy with the Right Tools
Presenter:
Robert Rose, Content Marketing Institute July 31 at 1 p.m. Eastern
-
The Partner Experience: Creating the Right Content and Adopting the
Right Technology to Deliver It
Presenter: Stephanie Sissler,
SiriusDecisions August 7 at 1 p.m. Eastern
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Content Marketing & Marketing Automation: Getting the Most Value
from Your B2B Content Marketing Program
Presenter: David
Raab, Raab Associates August 14 at 1 p.m. Eastern
Webinar Descriptions
July 31: Operationalize Your Content Marketing Strategy with the
Right Tols
Are you one of the 44 percent of marketers today who have a content
marketing strategy in place? Fantastic. Now what? How do you
operationalize your content marketing strategy to effectively build it
out and execute on it? What kind of measurement and goal setting do you
employ to help you show results?
Robert Rose, Chief Strategist at the Content Marketing Institute, will
reveal the tools and processes that help effectively implement and
deliver a successful content marketing measurement program. Learn why
identifying core goals, and mapping your story correctly, is essential
for maximizing the results of any content marketing program. The webinar
will also demonstrate how employing a marketing automation solution with
an integrated content marketing manager provides the ability to nurture
leads based on content downloads, enabling marketers to take their
content marketing results to new heights.
About Robert
Rose, Content Marketing Institute Robert Rose is the
Chief Strategist for the Content Marketing Institute, and leads the
client advisory, education and technology practices for the
organization. As a recognized expert in content marketing strategy,
digital media and the social Web, Robert has helped large companies such
as AT&T (News - Alert), KPMG, PTC, Petco and Nissan tell their stories more effectively
through the Web. An early Internet pioneer, Robert has more than 20
years of experience, and a track record of helping brands and businesses
develop successful Web and content marketing strategies. He is co-author
of Managing Content Marketing, recognized as the owner's manual for
deploying a content marketing process, and a featured writer and speaker
at technology and marketing events around the world.
August 7: The Partner Experience - Creating the Right Content and
Adopting the Right Technology to Deliver It
Partner portal content is a critical business asset worthy of
organizational focus and investment. When channel organizations are in
the process of creating a new partner portal or improving an existing
one, the majority focus on the design and functionality of the site.
While these elements are important, information and tools (the content)
are what enhance partner portal engagement. This webinar, featuring
Stephanie Sissler, research director for SiriusDecisions, will present
key insights and proven approaches used by leading organizations to
drive business results by providing partner portal content, and the
technology to deliver it, that is relevant, engaging, and easily found
by the user.
About Stephanie
Sissler, SiriusDecisions Stephanie Sissler has more
than 25 years of experience working for and with resellers, solution
providers, two-tier distributors and manufacturers of high-tech products
and services. She has expertise in all aspects of channel strategy,
development and management, including building go-to-market strategies,
partner program design, partner and channel account manager enablement,
and designing and executing sales growth tactics. Prior to joining
SiriusDecisions, Stephanie spent 14 years at Siemens (News - Alert) Enterprise
Communications, most recently as VP of global channel marketing and
operations. She has also served as director of VAR sales at Fujitsu PC,
VP of sales and marketing at Intelligent Electronics (a two-tier
distributor now owned by Ingram Micro), and regional channel manager
with Novell (News - Alert). These diverse career experiences have inspired a passion
for all things channel-related and given her acute insight into the
workings of reseller organizations and a comprehensive understanding of
how to build business value that leads to growth and increased
profitability through channel partners.
August 14: Content Marketing & Marketing Automation - Getting the
Most Value from Your B2B Content Marketing Program
Many marketers are realizing significant results when effectively
delivering content to prospects during the early stages of the purchase
process. But, where do you start? What options are available? What
features should you look for? These are all questions that will be
answered by Marketing Automation Platform (MAP) expert and industry
analyst, David Raab. Raab will outline key content marketing program
requirements and highlight what to look for in content marketing
solution offerings, as well as discuss different approaches to consider
when automating a content marketing program.
About David
Raab, Raab Associates Principal David Raab has more
than 30 years experience as a marketer, consultant, author and analyst.
He has consulted with major firms in financial services, health care,
telecommunications, publishing, consumer goods, technology and other
industries. David has written hundreds of articles on marketing issues
and addressed audiences in North America, Europe, Asia and Australia. He
is author of the annual VEST report, which compares leading marketing
automation platforms (MAP) and Guide to Customer Data Platforms.
Webinar registration: http://www.treehousei.com/register/
Tweet This: @treehousei Introduces New #ContentMarketing Webinar
Series Featuring Industry Experts from @siriusdecisions, @cmicontent and
@draab
Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei
About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View has been innovating
marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Key words: content marketing, partner marketing enablement,
marketing automation, marketing automation platform, MAP
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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