[July 25, 2014]

Hotel Social Customer Care 101: A Free Webinar by Lodging Interactive

Lodging Interactive, a worldwide-recognized leader in social media marketing and online reputation management exclusively servicing the hospitality industry, is hosting a free webinar on social customer service titled "Social Customer Care - Is Your Hotel Listening?" on Tuesday, August 12, 2014 at 1 PM EDT.

The hour-long webinar is an eye-opening introduction into the world of customer service on social media where 42% of consumers expect a response in an hour -- much faster than most hotels are equipped to handle. Hosted by Lodging Interactive Founder and President, DJ Vallauri and Director of CoMMingle Social Media, Rosella Virdo, the interactive webinar will cover:

• The 4 tenants of providing social customer care.
• How to use social customer service to pre-empt potentially negative reviews on TripAdvisor.
• Observations on how major hotel brands are handling social customer care today.
• How your hotel can increase the service levels it provides to in-house guests via social customer care.

"Social customer service is changing, it is 24/7 and an essential part of a hotel's online reputation" says Vallauri. "It is imperative for hoteliers to recognize how consumers are interacting with hotels and respond accordingly. This is the focus of our webinar discussion."

Receive valuable insight into what your guests expect from your propert on social media. Learn more about the creative solutions, such as Lodging Interactive's Social Voices service, available for 24/7/365 social customer care as well as how to best position your hotel to stay competitive.

"Social media conversations will happen with or without you. You cannot control whether they happen, but you can control your involvement. Don't ignore negative conversations that can spill over to TripAdvisor -- or leave positive ones unacknowledged," says Virdo.

Registration is required. Please register online to attend this complimentary social customer care webinar: https://attendee.gotowebinar.com/register/968792149607741441.

To learn more about Lodging Interactive's complete suite of products and services including Social Voices powered by CoMMingle, please visit: www.lodginginteractive.com.

About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry's first 24/7/365 day a year Social Customer Care service (www.socialvoices.com).

Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan (News - Alert) Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact [email protected] or 877-291-4411 ext. 701. The company's website is located at www.lodginginteractive.com.

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