[July 28, 2014] |
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StreamSend: Drive Sales with Email Marketing Automation
SACRAMENTO, Calif. --(Business Wire)--
StreamSend,
the email
marketing service provider, shows agencies and marketers seven ways
to use "triggered" email marketing automation for email remarketing that
can drive sales.
"Triggered messages average 152% higher click-through rates than
'business as usual' marketing messages," said Dan Forootan, president of
StreamSend Email Marketing. "When marketers and agency
marketers are re-contacting prospects with an online remarketing
campaign, the ability to reach these people with highly valued and timed
automated messages can make an enormous difference in conversion rates."
1. Ask Before Customers Do Strategy -- Begin by
defining your clients' goals and the types of email remarketing campaign
they want to implement. Do they want cart abandonment reminers?
Purchase association emails? Benefit-driven landing pages and triggers?
Welcome emails introducing products or services? Product trial upgrade
emails? Requests for reviews?
2. Squeeze the Trigger Organization -- Once the
clients' goals are clear, determine the triggers for the emails. You'll
need to capture this information for timely, personal emails later.
3. Relevance Above All Messaging -- Customize plans
for the various segments of your clients' database: existing customers,
existing prospects, past or inactive customers, new leads, people who
bought X, people who abandoned a shopping cart, etc. Remember, people
will unsubscribe if the message is not timely and relevant.
4. Ask for It -- Now Call to action -- The email
should focus on one main call to action. Not only does this minimize
confusion for customers, it makes it easier for you to measure response
rates. When appropriate, create a sense of urgency in your clients'
emails. People are more likely to respond when given a deadline.
5. Remember Who's the Boss Email frequency -- Allow
prospects and customers to choose how often they want to hear from your
clients. It's a courtesy that is appreciated and keeps unsubscribe rates
low. If your clients don't already have a communications preference
center, now's the time to encourage them to establish one.
6. Informed Offers are Smart Offers Tracking -- In
addition to tracking which links customers are clicking on, wherever
possible, track what customers and prospects do online. Armed with
information on their target market's browsing or purchasing habits, you
can advise your clients on how to make more persuasive offers.
7. Rinse and Repeat Upkeep -- Revisit your clients'
automated campaigns periodically to keep them fresh and relevant.
Learn more about email marketing automation, remarketing and the other
ways agencies can put the power of email marketing to work for their
clients -- read StreamSend's Agency
Email Marketing Guide at www.StreamSend.com/AgencyGuide
StreamSend StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email newsletter or
using Social Media. StreamSend offers a number of industry-leading
standard pricing plans, private-label and affiliate programs and
hands-on personal client service. Started in 1998, StreamSend is a
leader in Email Marketing.
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