[July 29, 2014] |
|
inPowered Introduces its Expert Ranking to Enable Marketers to Promote Expert Opinions About Their Brands
SAN FRANCISCO --(Business Wire)--
inPowered,
the company that enables marketers to discover and promote expert
opinions about their brands, today introduced its Expert Ranking, which
discovers and ranks the top experts on any brand, product or topic and
lets brands promote those validated opinions. This enables marketers to
leverage the credibility of the experts who are writing about their
brands or products to build trust with their potential customers, and
ultimately build their brands.
inPowered's Expert Ranking identifies the top-ranked experts on any topic. (Photo: Business Wire)
With the introduction of Expert Ranking, inPowered's existing content
promotion platform has evolved to become the world's first and only
platform capable of ranking the top experts on any given topic,
discovering what they are saying about brands, and enabling marketers to
promote those expert opinions.
How It Works
|
|
|
1.
|
|
inPowered's Expert Ranking platform identifies and ranks the top
experts on any topic, brand or product.
|
|
2.
|
|
Brands can then discover the positive opinions - inPowered even
highlights the best quotes - that top experts are writing about them.
|
|
3.
|
|
inPowered then enables brands to promote those expert opinions
across targeted Web, Social and Mobile channels, leveraging the
credibility of the experts to get potential customers excited about
their brand or products.
|
Cutting Through the Noise with Experts
As recent
research from Nielsen shows, content from trusted experts has far
greater impact on people's purchase decisions than either branded or
user-generated content. But when people are making decisions, they are
inundated by more content today than ever before, and it can be hard to
find the credible information in the digital content haystack.
inPowered's Expert Ranking enables brands to cut through the noise by
informing and inspiring potential customers via existing expert opinions.
"I could sit here and tell you how great inPowered is, but of course I'm
going to say that about my own company - so why would you believe me?"
said Peyman Nilforoush, Co-Founder and CEO of inPowered. "But what if I
promoted the opinion of Chad Pollitt, a top expert on content marketing
and content promotion, who recently said that 'Only
one tool in the content promotion ecosystem lays claim to impacting all
three major channels - owned, paid and earned media. inPowered acts as a
search engine to find trusted earned media coverage of brands, products
and services. Users of this tool can then choose to socially broadcast
the earned media coverage and distribute it across multiple paid
networks in a turnkey fashion.' Isn't that far more
compelling, coming from a credible, third-party expert? Expertise is
what moves the needle with customers. People don't want to be
'influenced', they want credible information from trusted experts so
they can make informed decisions."
Rather than focusing purely on a person's "influence" (which is how
people react to someone's status), inPowered's Expert Ranking focuses on
measuring true expertise (how people react to someone's actual
knowledge). inPowered's Expert Ranking measures expertise based on three
primary factors: Depth, Consistency, and Validation.
Depth
inPowered first looks for people that write in-depth articles on the few
topics that they have the most knowledge on, rather than people who
write basic articles on a lot of topics. Someone who writes in-depth
articles focused on a few targeted topics is deemed more knowledgeable
than someone who writes a few articles about lots of different topics.
Consistency
Then inPowered looks for people who actively and consistently share
their knowledge in a given topic. Someone writing several articles per
week about a particular topic is deemed more knowledgeable than someone
that writes only one story per month on that topic, even if more people
read that one story than any single story from the person who writes
consistently.
Validation
Finally, inPowered looks for people that have a loyal following of
people who consistently share their content. For example, if someone
consistently has 100 people sharing her content on a particular topic,
that person is deemed more knowledgeable than a person who has one
article that was shared by 1,000 people.
"Ultimately, people trust experts far more than they trust brands," said
Pirouz Nilforoush, Co-Founder and President at inPowered. "inPowered is
the only platform capable of ranking the top experts on any topic,
discovering the content those experts have written about your brand, and
highlighting the specific, positive expert opinions you should promote
for the greatest business impact with customers."
About inPowered
inPowered enables brands to discover and promote what ranked experts say
about them to help inform and inspire potential customers. People trust
credible experts more than brands, so inPowered discovers what experts
are saying about any brand, product or topic and enables brands to
leverage and promote those expert opinions. inPowered is headquartered
in San Francisco with offices in New York and is backed by Rho Ventures
and Relay Ventures. Visit http://inpwrd.com
for more information. Follow us on Twitter,
Facebook,
LinkedIn
and Google+.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140729005221/en/
[ Back To Homepage ]
|