[August 12, 2014] |
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Customer Retention Software Leader Windsor Circle Closes $5.25M Series B from Comcast Ventures and Existing Investors
DURHAM, N.C. --(Business Wire)--
Windsor
Circle, the industry-leading customer retention software company,
announced today it raised $5.25 million in Series B financing.
Comcast
Ventures, the venture capital affiliate of Comcast (News - Alert) Corporation, led
the funding round. Existing investors IDEA Fund Partners and Triangle
Angel Partners (TAP) also participated. Steve Case, AOL (News - Alert) founder and
active investor, added $100k of funding to the round. A video release
featuring Windsor Circle's key investors is available at windsorcircle.com/press.
"The modern marketer needs both data science and automation in order to
personalize content and delight the consumer. We are constantly working
to improve and augment our retention marketing technology and software
in order to help retailers keep their customers," says Windsor Circle
CEO Matt Williamson. "This new funding both validates and enables our
vision."
The recent financing will enable Windsor Circle to extend its retention
automation technology, expand into new channels and verticals, and meet
increasing customer demand by expanding both team and marketing efforts.
"Marketing technology is changing very rapidly as new data sets become
available to CMOs. Windsor Circle is bringing enterprise-quality
technology to the market that is push-button simple to use," stated
Andrew Cleland, Managing Partner at Comcast Ventures and new Windsor
Circle board member. "Based on its rapid growth, solid team, and strong
client ROI, we are excited to be investing in his company."
Retail enterprises are rapidly adopting Windsor Circle's multichannel
customer retention software, which enables big
data integrations, predictive
customer analytics, abandoned
cart recovery, and data-driven
lifecycle marketing. Ultimately, these retailers leverage Windsor
Circle's technology to boost retention marketing efforts, increase
customer loyalty, and drive significant revenue. Windsor Circle, whose
product launched in mid-2011, nearly tripled their prior year revenues
in 2013, and currently counts close to 200 retailers as customers.
Windsor
Circle clients include top retailers like Bonobos, Case-Mate,
CafePress Services, Gaiam, SurfStitch, and Spangler Candy, maker of Dum
Dums, whose VP of E-Commerce & IT Jim Knight stated "We use
Windsor Circle to power our automated lifecycle marketing, and can
attribute our single
highest day of online sales ever to Windsor Circle powered emails,
since our start in e-commerce in 1998."
Ben Kirshner, CEO of top 500 retailer CoffeeForLess.com, said at eTail
East this week, "Windsor Circle's software is game-changing. Not only
are we making tremendous ROI, but the automation capabilities free my
team up to tackle other important tasks." CoffeeForLess was recently
inducted into Windsor Circle's "$1MM
Circle", highlighting retailers who are making over $1 million a
year from emails enabled by Windsor Circle's technology.
About Windsor Circle: Windsor Circle's Customer Retention
Software helps online retailers keep and monetize their existing
customers through data-driven, personalized and automated lifecycle
marketing programs, by 1) Connecting e-commerce platforms, email
marketing software, and other data sources; 2) Analyzing customer
purchase history and behavior; and 3) Automating customer loyalty, cart
recovery, product recommendation, and other campaigns.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140812005230/en/
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