[August 13, 2014] |
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The MLS/CLAW of Los Angeles Signs Direct Licensing Agreement with Trulia to Empower Their Brokers and Grow Their Business
SAN FRANCISCO & LOS ANGELES --(Business Wire)--
Trulia (NYSE:TRLA) a leading online marketplace for home buyers,
sellers, renters, and real
estate professionals, has entered into a direct license agreement
with The MLS™/CLAW, a leading Los Angeles area Multiple Listing Service
that also provides services for the Palms Springs Regional MLS. The
agreement establishes a direct data connection with an opt out feed to
Trulia for The MLS™/CLAW members. This ensures listings are accurate and
up-to-date, and optimizes their display to engage Trulia's more than 50
million monthly unique visitors as of June 30, 2014.
"This agreement provides great value for The MLS™/CLAW's brokers and
agents, by helping them better market their listings to the home buyers
and sellers who use Trulia, and connect them more quickly with our local
real estate professionals," said Annie Ives, The MLS™/CLAW CEO. "The
direct license agreement ensures accurate and timely listings and
guarantees prominent broker, agent, and MLS attribution on Trulia. It
also establishes an efficient technical framework to guarantee the
accuracy and timeliness of listings, while ensuring our brokers remain
in control of where their data goes and how their brand is marketed.
With this agreement, Trulia has affirmed their commitment to support us
and our members."
"The direct agreement with The MLS™/CLAW demonstrates the value
MLS/Trulia partnerships can deliver to solve challenges around data
distribution and display, helping brokers build their brand and support
the success of ther agents," said Alon Chaver, Vice President Industry
Services at Trulia. "By working with The MLS™/CLAW's forward thinking
leadership, Trulia can now provide The MLS™/CLAW members the freshest
listings displays, increasing the volume and quality of leads they
generate, and improving conversion rates to power the growth of their
businesses and their brands."
Trulia is delivering on its commitment to develop innovative technology
for its real estate industry partners to help connect home buyers and
sellers with local real estate professionals. With this agreement, The
MLS™/CLAW and Trulia are creating a mutually beneficial partnership
based on a fair value exchange that:
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Reaffirms Trulia's commitment to always provide leads and attribution
at no cost to listing agents and brokers and supports the ability of
the MLS to serve its members
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Allows The MLS™/CLAW to be actively involved in ensuring the quality
of the services Trulia provides for its members
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Leverages Trulia's large consumer audience to drive traffic and brand
awareness to The MLS™/CLAW's members
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Establishes mutual accountability through ongoing reporting on
activity and lead volume
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Creates efficiencies for The MLS™/CLAW and delivers the benefits
directly to its brokers at no cost
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Provides primacy for brokers who use their MLS to manage their data
distribution
The MLS™/CLAW has more than 14,000 members and the Palm Springs Regional
MLS has more than 850. Together they support brokers representing
clients who are buying and selling some of the most sought-after real
estate in the country, from Beverly Hills to the Coachella Valley.
ABOUT TRULIA INC.
Trulia (NYSE:TRLA)
gives home buyers, sellers and real estate agents all the tools and
valuable information they need to be successful in the home search
process. Through its innovative mobile and
web products, Trulia provides engaged home buyers and sellers essential
information about the house, the neighborhood and the process while
connecting them with the right agents. For agents,
Trulia, together with its Market
Leader subsidiary, provides an end-to-end system that enables them
to find and serve clients, create lasting relationships and build their
business. Founded in 2005, Trulia is headquartered in San Francisco with
offices in New York, Denver and Seattle. Trulia and the Trulia marker
logo are registered trademarks of Trulia, Inc.
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