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Act-On Software Continues to Lead the Marketing Automation Pack in the Latest Raab Associates' Vest Report
(Marketwire Via Acquire Media NewsEdge) BEAVERTON, OR -- (Marketwired) -- 08/14/14 --
Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced its leadership placement in the latest Raab Associates' B2B Marketing Automation Vendor Selection Tool (VEST). The VEST report draws on nearly 200 data points for 25 B2B marketing automation vendors, building product and vendor fitness scores to show the solutions most suitable for small, mid-size, and large organizations. Act-On Software is positioned as a leader across all three business sectors: Micro Business, Small-Mid Business, and Large Business.
The marketing automation industry is red-hot; companies large and small continue to adopt the technology in troves. Manufacturing, higher-education, and business services are some of the fastest growing vertical segments implementing Act-On marketing automation today. Industry growth remains on track to reach the $1.2 billion in 2014 vendor revenues estimated by Raab Associates in February, a 50 percent increase on 2013.
"With strong scores in the product and vendor categories and a capable, easy-to-use system tailored to small marketing departments, Act-On Software stands out as a leader in the crowded small and mid-sized business segment," says David Raab, principal at Raab Associates. "Act-On continues to be a top choice for small marketing teams looking to make the change to an integrated marketing automation system."
Marketers today have a greater need to measure and analyze results of their campaigns, and are looking to marketing automation to provide those rich analytics and reporting capabilities. Data from the July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) shows that nearly half of all features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring.
Last quarter, Act-On announced its latest analytics offering: Dynamic Funnel Reports. These reports allow marketers to better define the stages of their marketing and sales processes and measure the results of their efforts through those stages. Unlike static, traditional reports that provide results for a given period of time, the Act-On Funnel Reports take continuous snapshots of information in order to measure the overall flow and velocity of leads, track prospects through important conversion points, and compare results across different time periods. These reports can utilize data from multiple sources, including the Act-On Marketing Automation Platform (MAP), CRM systems, and other external sources of data.
About Act-On SoftwareAct-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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Source: Act-On Software
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