[August 18, 2014] |
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Gregg Radzely Joins McMURRY/TMG as SVP, Business Development-Healthcare
NEW YORK --(Business Wire)--
McMURRY/TMG
continues to invest in the growth area of large hospitals and health
systems with the addition of Gregg Radzely as SVP, Business Development-Healthcare.
The content marketing agency already partners with some of the country's
leading hospital systems, including Cleveland Clinic, Johns Hopkins, and
Duke Medicine. In his role, Radzely will lead efforts to bring targeted,
innovative, and strategic content marketing to life for even more
healthcare brands across the country.
Radzely brings to the team industry experience, knowledge, and a strong
network to better understand the challenges facing marketing leadership
at large hospitals and health systems. He has many years of sales,
marketing, and business development experience at Johnson & Johnson,
Cline Davis & Mann, and Group DCA (a PDI company).
Most recently, at Group DCA, Radzely focused on natinal business
development for digital and multichannel marketing solutions within the
pharmaceutical and biotech sectors. He was very involved in leading
content development campaigns for healthcare professionals focused on
1:1 personalized engagement. Many of these programs targeted specific
professionals at large healthcare systems, hospitals, and medical
centers. In addition, he worked on a number of consumer content
marketing projects with a focus on education, adherence, and the
changing landscape of healthcare economics and reimbursement.
Radzely has an MBA from the University of Connecticut and a BS from the
University of Michigan.
"We're looking forward to tapping into Gregg's expertise in the
healthcare industry," says McMURRY/TMG Chief Marketing Officer Keith
Sedlak. "We work to bring leading content marketing solutions to our
country's biggest healthcare brands, helping them to engage patients,
prospective patients, and caretakers. I know Gregg will be an integral
part of the effort to grow our business."
"I am excited to join the McMURRY/TMG family as they continue to build
on their success as a content marketing powerhouse," said Radzely. "I
look forward to delivering effective brand experiences within the
hospital and healthcare industry and building meaningful relationships
along the way."
About McMURRY/TMG
McMURRY/TMG (McMURRYTMG.com)
is a leading content marketing agency in the U.S., dedicated to
delivering strategic, transformative brand experiences that engage
customers and drive measurable results. Its 280 staff members are
located in four offices in New York, Arizona, and Washington, D.C., and
they work together to help clients extend brands, boost engagement,
build communities, and deliver revenue through powerful, meaningful
content. Healthcare clients include leading brands such as WebMD, the
American Diabetes Association, Cleveland Clinic, Johns Hopkins
University, and Duke Medicine.
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