[August 18, 2014] |
|
SoMedia Becomes the First Video Production Solution to Integrate with Marketo
VANCOUVER, British Columbia --(Business Wire)--
SoMedia
Networks (TSX-V:VID), the pioneer of globally scalable video
production solutions, is pleased to announce its integration with
Marketo (News - Alert) (NASDAQ:MKTO), the leading provider of marketing software.
SoMedia's Scalable Video App for Marketo provides marketers with on
demand video production in unlimited volume and with national reach plus
free hosting, custom video players and real-time video analytics. The
offering is now available through Marketo
LaunchPoint®, the most complete ecosystem of marketing
solutions.
Scalable Video for Marketo enables marketers to easily order the
production of custom business video content anywhere in North America,
in any volume, with fourteen day turnaround, at the lowest price points.
SoMedia's free video players easily integrate into Marketo landing pages
and email campaigns providing campaign management and viewer engagement
features. Advanced video analytics provide video engagement data used to
help tune video architecture while activity logs are available
real-time, allowing data segmentation, scoring, lead nurturing and video
ROI analysis.
Marketing automation and content marketing are transforming brand
engagement, but until now automation platforms have not supported or
offered users video content production solutions due to their lack of
scalability. The Marketo-SoMedia offering now enables marketers to
seamlessly design, order, deploy, manage and track video content as they
would any other content marketing asset.
"Scalable Video for Marketo provides marketers with access to the first
video production solution that treats video as an ROI driven marketing
tool available on demand, at scale, and in volume anywhere in North
America," said George Fleming, Founder and CEO of SoMedia Networks. "By
combining video architecture control and scalable production with
advanced video players and analytics platforms, SoMedia offers an
integrated video marketing solution that is performance driven,
responsive and cost effective. Our mission is to enable marketers to
change the way they think about video and we're very excited to be able
to introduce Scalable Video to Marketo's users."
"Marketo is committed to an open platform so that companies have the
maximum flexibility to choose the best marketing technology solutions
for their business," said Chandar Pattabhiram, VP of Product and
Corporate Marketing at Marketo. "We're excited to have SoMedia Networks
join LaunchPoint® so our customers can choose this innovative
solution to work alongside Marketo's customer engagement platform and
help them build long-term relationships with their customers."
To learn more and get started, visit SoMedia
LaunchPoint Listing.
About SoMedia Networks SoMedia Networks, the creator of
Scalable Video, has reengineered how businesses access video content
creation, production and deployment. The cloud-based SoMedia Platform
allows businesses, brands and media to easily order the production of
custom video content at scale and volume, anywhere, on demand, with
rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. To learn more visit: www.somedia.net.
About Marketo Marketo (NASDAQ:MKTO) provides the leading
marketing software for companies of all sizes to build and sustain
engaging customer relationships. Spanning today's digital, social,
mobile and offline channels, Marketo's® customer engagement
platform powers a set of breakthrough applications to help marketers
tackle all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of personalized
interactions that can be optimized in real-time. Marketo's applications
are known for their ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 320 third-party
solutions through our LaunchPoint® ecosystem and over 50,000
marketers who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is unprecedented
agility and superior results. Headquartered in San Mateo, CA (News - Alert) with
offices in Europe, Australia and Japan, Marketo serves as a strategic
marketing partner to more than 3,000 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
This news release includes forward-looking statements that are subject
to risks and uncertainties. All statements within, other than
statements of historical fact, are to be considered forward looking. Although
the Company believes the expectations expressed in such forward-looking
statements are based on reasonable assumptions, such statements are not
guarantees of future performance and actual results or developments may
differ materially from those in forward-looking statements. Factors
that could cause actual results to differ materially from those in
forward-looking statements include market prices, continued availability
of capital and financing, and general economic, market or business
conditions. There can be no assurances that such statements will
prove accurate and, therefore, readers are advised to rely on their own
evaluation of such uncertainties. We do not assume any obligation
to update any forward-looking statements. This news release does not
constitute an offer to sell or a solicitation of an offer to sell any
securities in the United States. The securities have not been and
will not be registered under the United States Securities Act of 1933,
as amended (the "U.S. Securities Act") or any state securities laws and
may not be offered or sold within the United States or to U.S. Persons
unless registered under the U.S. Securities Act and applicable state
securities laws or an exemption from such registration is available
[ Back To Homepage ]
|