[August 20, 2014] |
|
GoDaddy Acquires Mad Mimi
SCOTTSDALE, Ariz. --(Business Wire)--
GoDaddy,
the world's largest technology provider dedicated to small businesses,
announced it has acquired Mad
Mimi, which helps small businesses connect with customers through
simple, beautiful and effective email marketing. Mad Mimi's easy-to-use
applications, empathetic and knowledgeable customer care, and robust
technology platform made the company a perfect fit for GoDaddy and its
expanded offerings to small businesses. Financial details of the
transaction were not disclosed.
While email marketing is an effective way to engage with customers, less
than one-third of small businesses are using email marketing
applications to communicate with and engage customers and prospects. Mad
Mimi's stylish and simple email marketing product helps users easily
create, send, share and track elegant and customized email newsletters.
With the combination of GoDaddy and Mad Mimi, GoDaddy customers can
easily collect customer information and add fresh content on their
website, improving customer engagementand search engine optimization.
The Mad Mimi service will continue to be available as a standalone
application. GoDaddy and Mad Mimi intend to build a next generation
product utilizing the Mad Mimi platform, with availability scheduled for
2015.
"Email marketing is critical. It helps small businesses connect to
customers in a low-cost and easy to use way, effectively tapping into
existing customer relationships, making the business of business
easier," said Steven Aldrich, senior vice president of Business
Applications, GoDaddy. "Mad Mimi's email marketing application is a
great solution to provide to our growing base of customers who will
benefit from Mad Mimi's high quality product and overall positive
customer experience."
"We built Mad Mimi with a vision to delight our customers and GoDaddy's
vision to champion small businesses matches Mad Mimi's," said Gary
Levitt, founder and CEO, Mad Mimi. "Together with GoDaddy, we're
incredibly excited to put simple and lovely email marketing in front of
a whole new audience and help that audience discover the beauty and
efficiency of marketing this way to customers."
Connect with GoDaddy on Facebook
& Twitter.
Read why our customers recommend
GoDaddy.
About GoDaddy
GoDaddy's mission is to radically shift the global economy toward small
businesses by empowering people to easily start, confidently grow and
successfully run their own ventures. With over 12 million customers
worldwide and 58 million domain names under management, GoDaddy gives
small business owners the tools to name their idea, build a beautiful
online presence, attract customers and manage their business. To learn
more about the company, visit www.GoDaddy.com.
- GoDaddy Operating Company, LLC -
Copyright © 2014 GoDaddy.com, LLC All Rights Reserved.
[ Back To Homepage ]
|