[August 27, 2014] |
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New Survey Reveals Consumer Views on Email Marketing
SAN DIEGO --(Business Wire)--
BlueHornet Networks, Inc., the email marketing provider from Digital
River, Inc. (NASDAQ: DRIV),
today released its 2014 Consumer Views of Email Marketing
report: http://bit.ly/VMz4Wx.
The results highlight important findings about consumer behavior and
sentiment toward email marketing as well as consumer interactions with
brands, and their use of social media and text messaging. The survey
includes response data from a national panel of more than 1,000
consumers between the ages of 18 and 75 across the United States.
Among the key survey findings:
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Consumers check their email accounts early and often, including
slightly more than 80 percent who check their email before they start
work - a data point marketers can use to target subscribers and hone
messaging.
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More than 80 percent of consumers report that discounts are the number
one reason they sign up to receive emails, a figure that is in line
with findings from 2013. The 2014 survey revealed that a reduced
dollar amount is the most attractive type of offer. The second most
eye-catching discount is a percentage off when consumers are 18 to 45
years old while free shipping hits the mark for 46 to 75 year olds.
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Nearly 45 percent of consumers will wait to make a purchase until they
receive a discount - a valuable data point for segmenting those who
need an offer versus those who will purchase without one.
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Of consumers who made at least one purchase in the last year,
approximately 38 percent engaged from a mobile email and have used a
mobile coupon.
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In 2014, just over 87 percent of consumers say they will either delete
or unsubscribe altogether from an email list if mobile email messages
don't display properly, up from the 2013 findings. More than ever,
designing messages with mobile in mind is critical to the success of
email campaigns.
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Given the choice, almost 70 percent of consumers want to communicate
with brands via email rather than direct mail or text messages,
underscoring the ongoing importance of the email channel.
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Finally, consumers overwhelmingly agree that one to two commercial
text messages per week is the ideal amount of text message
communication from a brand.
"This survey is loaded with personal consumer responses that help paint
a more complete picture of individualrelationships between consumers
and the brands that email them," said Mike Biwer, vice president and
general manager for BlueHornet. "The data includes insights that digital
marketers can use to create programs that build and sustain
relationships with consumers. It also reinforces that consumers prefer
brands reach out to them via email more than any other mode of
communication."
To discuss the survey results in more detail, BlueHornet will host a
six-part live webinar series beginning on Wednesday, Aug. 27, at 10:00
a.m. PDT/ 1:00 p.m. EDT. The first webinar provides an overview of
survey findings and trends. Subsequent webinars will offer deeper
insights gleaned from the report and actionable advice for leveraging
the survey data to advance a brand's email marketing program. Webinar
speakers include BlueHornet's vice president of strategic services, Kara
Trivunovic, a regular contributor to ClickZ
and the MediaPost
Email Insider blog. Register for the webinars at http://bit.ly/1tCSgCl.
BlueHornet's Consumer Views of Email Marketing report was
designed to give marketers added insight into:
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Email Habits - The number of email addresses consumers have; when,
where, and how often they check them;
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Frequency and Relevancy - The reasons consumers subscribe to
commercial emails, the information they are willing to share, and how
many marketing emails they receive;
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Purchasing Behavior - Factors that inform a consumer's decision to
purchase online;
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Mobile Devices - How consumers engage with mobile email; Passbook and
geo-targeting adoption rates; and
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Social Media and Text Messaging - Consumer views on the commercial
uses of Facebook (News - Alert) and text messages.
About BlueHornet Networks
BlueHornet Networks helps companies large and small reach their email
potential. More than 2,200 brands rely on BlueHornet's powerful, yet
easy-to-use email marketing solutions and 360° Support to engage their
customers on any device, wherever they are. Founded in 2000, BlueHornet
is located in San Diego, Calif., and is the email marketing provider
from Digital River (News - Alert), Inc. For more details, visit www.bluehornet.com,
follow @bluehornetemail on
Twitter (News - Alert) or call 866-586-3755.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized
as a leading global provider of Commerce-as-a-Service solutions.
Companies of all sizes rely on Digital River's multi-tenant, SaaS (News - Alert)
commerce, payments and marketing services to manage and grow their
online businesses. In 2013, Digital River processed more than $30
billion in online transactions, connecting B2B and B2C digital products
and cloud service companies as well as branded manufacturers with buyers
across multiple devices and channels, and nearly every country in the
world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other trademarks and registered trademarks are trademarks of their
respective owners.
Twitter Tags: #EmailMarketing
Tweet This: PRESS RELEASE: @bluehornetemail announces 2014
Consumer Views of #EmailMarketing Report.
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