[September 11, 2014] |
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451 Research Senior Analyst Matt Mullen Will Discuss Key Considerations for Successful Digital Marketing in TreeHouse Interactive Webinar on Content Marketing
SALT LAKE CITY --(Business Wire)--
TreeHouse Interactive (News - Alert) (www.treehousei.com),
the technology leader in SaaS (News - Alert)-based partner
relationship management (PRM) and marketing
automation platform (MAP) solutions, will present the next webinar
in its series Content Marketing Mechanics, on September 18 at 10
a.m. PDT/1 p.m. EDT. The webinar, Content
Marketing: Where B2B and B2C Marketing Approaches Align, will
feature 451 Research (News - Alert) Senior Analyst Matt Mullen, and highlight how B2B
marketing approaches are becoming increasingly adopted in B2C marketing
for greater business gain. He will also share, for the first time, new
digital and content marketing research data from 451 Research.
B2B and B2C marketing have been largely separated into two different
camps over the years, as a result of how products are consumed, and the
nature of marketing techniques and technology. With the advent of social
media and the evolution of marketing automation and content marketing,
marketing in general is becoming increasingly one-to-one focused. As a
result, the lines between B2B and B2C marketing approaches are less
distinct, as B2C marketers adopt methodologies and technology that have
traditionally been aimed at the B2B market.
Mullen's presentation will address:
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The coalescence of B2B and B2C marketing approaches as consumer
behavior becomes more business-like
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The importance of integrating organizational and technical
infrastructure when it comes to content creation and management,
connectivity to customer data resources such as CRM systems, and the
ability to manage customers from introduction to (repeat) revenue
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How ecommerce, analytics and reporting tools can help improve campaign
efforts, and results, over time
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The contemporary customer - why digital marketing approaches are
important for reaching today's customer
"With digital marketing becoming more prevalent in the B2C world, many
commerce companies are adopting technologies to support what have
typically been B2B approaches, such as online lead nurturing, content
marketing and the automation of these components," said Erich Flynn,
CEO, TreeHouse Interactive. "This webinar will assess trends in digital
marketing and the key considerations for successfully building marketing
campaigns that will engage today's customer and ultimately increase
sales."
The TreeHouse Interactive webinar series Content Marketing Mechanics
features leading analysts and experts in the content marketing field who
will discuss best practices for building content marketing campaigns
that yield maximum results.
About
Matt Mullen
Matt is a Senior Analyst, Social Business, for 451 Research, where his
primary areas of focus are digital marketing and customer acquisition
technology. Prior to joining 451 Research, Matt was an analyst with Real
Story Group, following a lengthy career in and around the content
management software industry.
451
Research, a division of The 451 Group (News - Alert), provides critical and
timely insight into the competitive dynamics of innovation in emerging
technology segments.
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Webinar registration: http://www.treehousei.com/register/
Content Marketing: Where B2B and B2C Marketing Approaches Align
Presenter: Matt Mullen, Senior Analyst, 451 Research
September 18 at 1 p.m. Eastern
_____________________________________________________________
To learn more about Marketing View marketing automation see Marketing
View resources. To learn more about Reseller View partner
relationship management, see Reseller
View resources.
Tweet This: @treehousei webinar to feature @451Research on
#contentmarketing: #B2C adoption of #B2B marketing approaches - http://goo.gl/l5tXEq
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View is the first MAP to
offer an embedded Content Marketing Management system and has been
innovating marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Key words: content marketing, digital marketing, marketing
automation, marketing automation platform (MAP)
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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