[September 16, 2014] |
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Three Technology Companies Select Affect for Public Relations
NEW YORK --(Business Wire)--
Affect,
a public relations, marketing and social media firm specializing in
technology, healthcare and professional services, was selected by three
leading technology companies, Ascent,
Protegrity
and Visier,
to spearhead their communications programs. Affect's extensive
experience in business-to-business technology public relations will help
each client achieve its business goals of raising awareness, driving
demand for products and services and positioning the company as leaders
in their respective fields.
Affect is providing media relations services to increase brand awareness
for each company in its key markets through a combination of proactive
media relations, Story Hijacking™, Trend Intervention™, as
well as more traditional tactics, including thought leadership and
executive positioning in relevant business, technology and trade media.
Ascent
Ascentprovides comprehensive solutions for the development, design,
engineering, construction and operation of data centers. Ascent partners
with clients to provide full life-cycle support from the design and
development of new, expanded or upgraded facilities to daily maintenance
and management backed by 24/7 operations support.
Protegrity
Protegrity is the only enterprise data security software platform that
leverages scalable, data-centric encryption, tokenization and masking to
help businesses secure sensitive information while maintaining data
usability. Built for complex, heterogeneous business environments, the
Protegrity Data Security Platform provides unprecedented levels of data
security certified across applications, data warehouses, mainframes, big
data, and cloud environments. Companies trust Protegrity to help them
manage risk, achieve compliance, enable business analytics, and
confidently adopt new platforms.
Visier
Visier provides Workforce Intelligence solutions that are the foundation
for HR transformation. Visier's cloud solutions help organizations
understand how to best recruit, retain and motivate their workforces.
Visier turns complex, siloed workforce data into actionable insights,
letting companies develop and align on the right people strategy and
translate that strategy into actionable workforce plans. The results
include better workforce productivity and performance, more effective
recruitment and retention (including in the critical area of top talent)
and significant bottom line savings.
"We wanted to work with a firm that understood the issues surrounding
data security as thoroughly as the media landscape," says Eileen Garry,
chief marketing officer, Protegrity. "We knew Affect had the experience
and knowledge we were looking for in our PR partner. Through this
collaboration, our goal is to elevate Protegrity in the conversation and
create awareness around data security best practices."
"Collaborating with these three distinct businesses in data center
management, data security and workforce analytics and planning,
complements Affect's expertise in B2B technology. For each company, we
have created a custom communications program to help them achieve their
specific business objectives," says Sandra Fathi, president of Affect.
"We are proud to partner with these three leading companies and look
forward to being part of their continued growth and success."
About Affect
Affect is a public relations and social media firm located in New York.
Established in 2002, the company specializes in technology, healthcare
and professional services. Affect employs a results-driven approach to
communications, crafting one-of-a-kind programs to help clients achieve
their business goals. As year-round strategic counsel, or a single
project resource, Affect leverages its creative talent, unique
experience and forward thinking insights to achieve the precise results
that its clients seek. For more information, web: www.affect.com;
blog: www.techaffect.com;
Twitter (News - Alert): @teamaffect.
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