[September 18, 2014] |
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ZTE Awarded "2014 Global Competitiveness Brands - Top 10 from China" by IDG
BOSTON --(Business Wire)--
ZTE (News - Alert), a top global handset manufacturer, today announced it has been
recognized as one of "China's Top 10 Competitive Brands" by the
International Data Group (IDG), the world's leading technology media,
events and research company. IDG also named ZTE "The Most Innovatively
Competitive Brand of the Top 10," recognizing the company's rapid
worldwide growth and commitment to innovation and R&D, at the 2014
FutureM Forum.
ZTE Awarded "2014 Global Competitiveness Brands - Top 10 from China" by IDG (Photo: Business Wire)
"ZTE understands that the value of its brand lies in marketing not just
to today's consumers, but also those of the future," said Jennifer Xu,
VP, IDG Asia. "That's what makes it one of the global leaders in the age
of the mobile internet."
"We're honored to have our brand recognized by IDG," said Lixin Cheng,
chairman and CEO of ZTE USA and a keynote speaker at the forum. "In the
past yer, we've focused on building a strong consumer brand, and this
award is a great acknowledgement of those efforts."
ZTE attributes its recognition to its concentration on bringing more
value to users through the "Smart 2.0" era by producing devices that are
seamlessly integrated with personalized applications and services,
allowing users to take advantage of faster mobile connections and have
better experiences. As part of this era, ZTE has continually raised its
global brand awareness by focusing on flagship products, implementing
comprehensive sports and digital marketing programs, and localizing and
customizing its marketing and product strategies to each region in which
it operates.
Lixin Cheng discussed some of these points during a keynote on "Global
Branding Strategy in an 'Always On' World." The focus of this year's
competition - the fifth in as many years - is "Future Brand Marketing -
to Win in the Mobile Internet Age." More than 3000 guests and 100 media
attended this year's forum.
About ZTE Mobile Devices
ZTE Mobile Devices is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company
listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the Top 5 mobile handset and smartphone manufacturers in
the world, offering a complete range of mobile devices, including mobile
phones, tablets, mobile broadband modems and hotspots and family desktop
integration terminals.
A global leader, ZTE has partnerships with more than 320 major carriers
and distributors in over 160 countries and regions around the globe. It
also has strategic partnerships with 47 of the world's top 50 carriers.
In 2012, ZTE applied for more international patents than any other
company in the world.
For more information, please visit: www.ztedevices.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140917006506/en/
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