[October 13, 2014] |
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Demandbase Introduces Sales Accelerator on Salesforce AppExchange to Connect B2B Advertising and Marketing Results with Sales Performance
SAN FRANCISCO --(Business Wire)--
Demandbase, a leader in B2B marketing cloud solutions, today announced
the launch of a new application on the Salesforce AppExchange,
Demandbase Sales Accelerator. Built expressly for B2B sales and
marketing teams, Sales Accelerator automatically pushes critical account
insights harvested from advertising and web site traffic into the
Salesforce1 Platform. By converging these disparate data sets, Sales
Accelerator helps bridge the gap between a company's sales and marketing
organizations, empowering the teams to align around high-value accounts
and optimize budgets and initiatives based on sales activity.
Sales Accelerator is part of the Demandbase B2B Marketing Cloud, which
unifies results from across the marketing stack including multi-channel
advertising programs, website personalization, A/B testing, Chat,
marketing automation and now CRM. It highlights campaign performance
over time for any account, industry or business segment and exposes
relevant trends. The application also enables sales teams to request
targeted advertising to their high value accounts from Salesforce.com (News - Alert) to
increase awareness and engagement during the sales cycle.
Sales Accelerator predicts new opportunities and sends alerts to sales
people when the activity from a key account has significantly increased.
Alerts and other notifications can be sent directly through a user's
Salesforce account on their mobile phone, leveraging the capabilities of
the Salesforce1 Mobile App. By helping sales people identify high
quality selling opportunities before the hand-raise, Sales Accelerator
shortens the sales cycle and maximizes the value of a company's
marketing investment.
"Our full-scale B2B marketing cloud solution, including our own
programmatic advertising platform, has been transformational for B2B
marketers," said Chris Golec, CEO of Demandbase. "It has also
significantly improved sales and marketing alignment at our customers'
organizations. But the convergence of ad tech and marketing tech becomes
more meaningful when integrated with the sales data in CRM systems."
Sales Accelerator not only eliminates money wasted on ccounts unlikely
to ever buy, it gives sales people insight into marketing-driven
engagement for key accounts. It provides the opportunity for them to
give feedback, ensuring that both teams are aligned around investment
for these high-value accounts. For example, based on insights from Sales
Accelerator, sales teams can work with marketing to determine which of
their accounts are served advertising based on the size of the revenue
opportunity or pipeline status.
"By leveraging the power of the Salesforce1
Platform, Demandbase provides customers with the proven social, mobile
and connected cloud technologies to accelerate business success." said
Ron Huddleston, senior vice president, global AppExchange and partner
program, salesforce.com.
"We're excited to have the benefit of Demandbase available to Salesforce
customers by including Sales Accelerator in the AppExchange. Sales
Accelerator empowers the ecosystem with an offering aligning sales
resources while maximizing B2B marketing efforts."
Built on the Salesforce1 Platform, the social, mobile and cloud customer
platform built to transform sales, service and marketing, Demandbase
Sales Accelerator is currently available on the AppExchange at http://www.appexchange.com.
Demandbase also received an investment from Salesforce Ventures,
salesforce.com's corporate investment group.
Demandbase is used by hundreds of companies, including Adobe (News - Alert), Box, CSC,
Dell, and others. To learn more about Demandbase, visit http://www.demandbase.com.
About Demandbase
Demandbase
is a leading advertising and personalization company for B2B. The
Demandbase B2B Marketing Cloud is the only subscription-based ad
targeting and web personalization solution that enables marketers to
connect campaigns directly to revenue. Demandbase makes it possible for
businesses to deliver personalized ads targeting specific businesses
across the web, and then tailor the messages on their websites to
convert these companies to customers. The B2B Marketing Cloud is powered
by patented technology that enables marketers to identify and segment
companies on the web and delivers detailed, targetable business
attributes in real-time. The B2B Marketing Cloud connects to existing
sales and marketing technologies - including CMS, CRM, marketing
automation, analytics, chat and others -- and provides a unified view of
all activity across the entire sales funnel. With Demandbase, businesses
can target, engage, convert and retain the customers only that matter
most to their bottom line. Enterprise leaders and high-growth companies
such as Adobe, Box (News - Alert), CSC, DocuSign, Dell and others use Demandbase to
drive better marketing performance. For more information, visit http://www.demandbase.com.
Salesforce, Salesforce1 and others are trademarks of salesforce.com, inc.
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