[October 14, 2014]

Jeffers Launches New eCommerce Site with WebLinc

WebLinc, the commerce platform and services provider for the fastest growing online retailers, today announced the launch of the new Jeffers website. Jeffers, one of the largest privately owned catalog and eCommerce animal health supply retailers in the country, partnered with WebLinc to replatform its eCommerce site, www.jefferspet.com. Jeffers trusts WebLinc's ability to drive the implementation process based on the company's understanding of Jeffers' brand, goals and overall desired outcome, as well as the team's proven success in taking eCommerce sites to the next level.

Founded in 1975 as a home-based business by Dr. Keith Jeffers, PhD, Jeffers has transformed into a multi-million dollar B2B and B2C enterprise. It offers more than 25,000 pet, equine, and livestock products online. The retailer provides same-day shipping from its own 120,000 square foot warehouse but needed a website that could simplify and better facilitate the customer checkout process, managing the complexity of certain order requirements such as vaccinations that require overnight shipping; heavy bags or cans of food with weights that restricted some 3^rd party options; and books or t-shirts, which can be sent via standard shipping methods.

The new JeffersPet.com site leverages WebLinc's native mobile responsive web design platform and the team's strong design and UX expertise. Jeffers is dedicated to consstent online upgrades but didn't want to compromise its business, brand awareness, and SEO goals. The company chose WebLinc to overhaul the site, streamline its complex checkout and shipping requirements, and add guest checkout functionality to reduce cart abandonment rates.

The site is a success to date, and within the first two months after the July 2014 launch, Jeffers' eCommerce conversions increased by 6.51 percent over the same period last year. The site's new recurring orders feature has improved functionality, as well, receiving its first recurring order within 20 minutes of launching. This new feature vastly improves the shopping experience for dealers who need to purchase the same items for their animals on an ongoing basis. Dealers and customers can select a one-time or recurring delivery when they add a product to their cart and WebLinc's custom email service sends a reminder email before each scheduled delivery ships.

"Jeffers has taken care of customers' animal health needs for close to 40 years and needed a website to match the values that drive Jeffers' catalog and store success," said Ruth Jeffers, CEO at Jeffers. "We chose WebLinc to upgrade the site for their ability to demonstrate online our dedication to ensuring the customer receives the highest quality product."

The WebLinc platform supports a full integration with MACH (News - Alert) Software, Jeffers' order management system, creating more efficient communication and better collaboration between teams.

"Jeffers is known for its commitment to quality customer service and has always understood the importance of incorporating that commitment into its web presence," said Darren Hill, co-founder and CEO of WebLinc. "At WebLinc, we love working with retailers that understand consumer expectations. The JeffersPet.com site looks beautiful, is incredibly fast, works on all devices, leads the industry in functionality and serves the unique needs of Jeffers' customers. We are proud of the outcome and excited about the future."

About Jeffers
Jeffers is one of the largest privately owned catalog and eCommerce animal health supply retailers in the country. The company's comprehensive collection of food, supplies, and health and wellness products is unrivaled in the industry. In fact, Jeffers carries over 25,000 pet, equine and livestock products which are shipped from its own 120,000 square foot warehouse located in Dothan, Alabama. Founded in 1975 by Dr. Keith Jeffers, PhD, Jeffers has grown into a multi-million dollar B2B and B2C enterprise. To learn more, visit www.JeffersPet.com or call 800-533-3377.

About WebLinc
WebLinc is the commerce platform and services provider for the fastest growing online retailers. WebLinc's modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently out-pace the competition. Based in Philadelphia with a satellite office in New York, WebLinc powers eCommerce sites for high-growth retailers including Nasty Gal, URBN's Free People, Terrain and BHLDN, U.S. Polo Assn., and Hello Kitty/Sanrio, among others. To learn more, visit www.weblinc.com, follow @WebLinc or call 215-925-1800.

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