[October 21, 2014] |
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Navigating Trade Show PR: Opportunities, Content, Coverage and Analysis - Free Webinar
LOS ANGELES --(Business Wire)--
WHAT: Join event and technology PR experts from Business
Wire and ITDatabase
for a free webinar on how to best identify and maximize trade show
marketing opportunities. Leon Harbar of Business Wire and Travis Van of
ITDatabase will discuss the importance of trade show strategic
communications and offer insight on the role of online press kits and
content marketing; how to secure pre-and-post-show coverage, how to
analyze key media and coverage, and trade show PR stunts you should
never attempt.
For the last 20 years, as Vice President of Global Trade Shows and Events, Leon Harbar has been responsible for Business Wire's suite of trade show specific news distribution services as well as maintaining relationships with many of the largest trade shows in the world. Harbar holds a BSBA from The Ohio State University. (Photo: Business Wire)
The discussion will run 60 minutes and include a 15-minute Q&A session.
WHEN: Wednesday, November 12, 2014 (1-2 PM EST)
WHERE: Register for the event now: http://go.businesswire.com/Navigating_Tradeshow_PR_Webinar
WHO:
Leon Harbar, Business Wire
For the last 20 years, as Vice President of Global Trade Shows and
Events, Leon Harbar has been responsible for Business Wire's suite of
trade show specific news distribution services as well as maintaining
relationships with many of the largest trade shows in the world. Harbar
holds a BSBA from The Ohio State University.
Travis Van, ITDatabase
Travis Van is the founder of ITDatabase (www.itdatabase.com),
creators of software that helps technology companies excel in their
event PR efforts. Prior to ITDatabase, Van spent more than 10 years in
PR and marketing roles both agency-side and in-house at early stage
Silicon Valley startups.
About Business Wire
Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia, host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented simultaneous NX Network.
Business Wire has 32 offices worldwide.
Learn more at BusinessWire.com and
the BusinessWired
blog; follow updates on Twitter (News - Alert): @businesswire or
on Facebook.
About ITDatabase
ITDatabase is the leading provider of high quality software solutions
for promoting technology companies. Tech PR firms, in-house marketing
teams and venture capital firms leverage ITDatabase products to better
organize media outreach, competitive research, speaking, awards and
events planning. ITDatabase's explicit focus on the tech industry - both
the enterprise technology and consumer technology domains - allows the
company to deliver much higher quality data and user experiences than
"horizontal" marketing and PR tools. Founded in 2007, ITDatabase is
privately funded and based in San Francisco. The company is launching
its second product (TechCalendar) in Q4 2014.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141021005125/en/
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