[October 21, 2014] |
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Guidance Wins WebAward
MARINA DEL REY, Calif. --(Business Wire)--
Guidance, a web and mobile eCommerce design and development agency
trusted by Internet Retailer Top 500 companies, announced today
that it has won a 2014 WebAward. Guidance was recognized for the www.silverjeans.com
eCommerce site for Silver Jeans, the must-have designer denim brand for
those who demand a perfect fit from their jeans.
The WebAwards is the standards-defining competition that sets industry
benchmarks for the best websites based on the seven criteria of a
successful website: Design, Content, Copywriting, Use of Technology,
Innovation, Interactivity, and Ease of Use.
"In fashion eCommerce, Instagram is a very powerful tool to extend brand
reac and convert customers. I believe our integration of Instagram UGC
into the SilverJeans.com site is one of many reasons why we won the
Retail Standard of Excellence from the WebAwards," said Jason Meugniot,
CEO of Guidance.
To extend brand reach and gain exposure in social networks, Guidance
integrated consumer Instagram content into www.silverjeans.com
home page and relevant PDPs. This unique feature has increased customer
engagement and created brand ambassadors alike.
The Web Marketing Association was founded in 1997 to help set a high
standard for Internet marketing and development of the best websites on
the World Wide Web.
About Guidance
Guidance designs, builds and hosts highly customized eCommerce solutions
for today's leading retailers. Since 1993, national retailers and
consumer product manufacturers alike have relied on Guidance's expertise
to facilitate more than $3 billion in web, mobile and social eCommerce.
Brands such as The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight (News - Alert)
Tools, Johnny Was, Relax the Back, TOMS Shoes and others, have engaged
Guidance to build more than 300 world-class, multi-channel websites and
apps that captivate, engage and incite loyalty.
Learn more at http://www.guidance.com.
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