[October 22, 2014] |
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V12 Group Launches Simple Ads, a Digital Display Advertising Tool for Launchpad
RED BANK, N.J. --(Business Wire)--
V12 Group is thrilled to announce the addition of a new digital display
advertising application to its industry leading marketing platform,
Launchpad. "Simple Ads" makes it easy for Launchpad users to launch,
coordinate, measure and evaluate online display advertising campaigns
from one integrated marketing platform.
While Simple Ads is ideal for all businesses using the medium, the new
Launchpad application is the first display advertising tool on the
market that uniquely caters to the needs of small and medium-sized
businesses. The cost effective solution helps users define metrics,
segment appropriately and easily create campaigns to be prominently
displayed on the web's most popular sites.
"We are extremely excited to finally put online display advertising
within reach for small and medium businesses," said Paul Chachko, CEO
and Founder of V12 Group. "Simple Ads gives users an affordable and
approachable way to use digital display advertising, presenting a unique
opportunity for them to properly execute campaigns and consistently
drive visibility."
V12 Group has built elements into imple Ads that bring together
everything a business needs for a successful campaign:
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Relevant targeting ensures ads reach the right local customers.
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Flexible monthly budgeting scalable to every size business.
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Fast and intuitive interface helps users easily create campaigns.
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Access to the vast V12 Group data warehouse to launch targeted
acquisition efforts.
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Sophisticated enterprise-level analytics to connect the dots between
campaigns, better understand evolving audience behaviors, and gain
valuable insight for improving display ad effectiveness.
With Simple Ads, marketers also receive exclusive access to V12 Group's
four billion record data warehouse, enabling them to identify and reach
new customers by selecting from V12 Group's consumer, business, CPG, or
automotive acquisition databases.
Launchpad is the industry's first data-centric, multi-channel customer
management and acquisition marketing platform. The streamlined user
interface facilitates planning, delivery and optimization of campaigns
across email marketing, online display advertising, social, mobile, and
direct mail channels. V12 Group's industry leading data powers the
SaaS (News - Alert)-based, private cloud-hosted platform.
For more information Launchpad, visit the V12
Group website.
About V12 Group
Founded in 2002, V12 Group is a leading provider of data and
multi-channel digital marketing technology that empowers organizations
of all sizes to communicate with prospects and customers through email,
mobile, social media, and digital display ads. Headquartered in the New
York metropolitan area with additional locations throughout the United
States, V12 Group has been recognized by Inc. Magazine as one of the
fastest-growing private companies in America for five straight years.
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