[October 23, 2014] |
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OpenX Appoints Deborah Roth as Chief Communications Officer
NEW YORK & LOS ANGELES --(Business Wire)--
OpenX Technologies, Inc. (OpenX), a global leader in web and mobile
advertising technology, today announced the appointment of Deborah Roth
to the newly-created position of chief communications officer. Based in
OpenX's New York office and reporting directly to OpenX CEO Tim Cadogan,
Roth is responsible for the overall development and application of
strategic communications initiatives at OpenX.
OpenX - Chief Communications Officer - Deborah Roth (Photo: Business Wire)
"Deb is a powerful addition to a formidable team of executives who are
driving our strong growth and scale worldwide," said Tim Cadogan, chief
executive officer, OpenX. "Her ability to translate a company's unique
value proposition to the market and build global brand awareness make
her an ideal choice to grow OpenX's global communications activities.
Having Deb based in the New York office further strengthens our presence
in the media and advertising capital of the world."
Roth bringsmore than 20 years of experience to the role of chief
communications officer. Most recently, she oversaw global communications
atĀ Fab, starting when the company closed a $150 million series D round.
Prior to Fab, Roth led the communications teams at LendingTree (NASDAQ:
TREE), which she helped take public in 2000; IAC/InterActiveCorp
(NASDAQ: IACI); and Pandora (News - Alert) (NYSE: P), where she built a comprehensive
communications team while successfully taking the company through its
IPO in 2011. Business Insider recently named Roth one of the 50
Best Public Relations People in the Tech Industry in 2014.
"OpenX has a great track record in market making and programmatic
innovation, led by great people who drive the Company's role in
establishing and growing the sector," said Deborah Roth, chief
communications officer, OpenX. "I look forward to working with the team
at OpenX, sharing their compelling stories, and building upon the
Company's existing success."
About OpenX
OpenX is focused on unleashing the full economic potential of digital
media companies. We do this by making digital advertising markets and
technologies that are designed to deliver optimal value to publishers
and advertisers on every ad served across all screens.
Today, as the #1 independent exchange, we operate one of the first,
largest, and highest quality programmatic markets for digital
advertising across screens. In addition, we offer a complete supply side
platform powered by the unique OpenX Demand Fusion technology that
merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX, we have built a team that is uniquely experienced in designing
and operating high-scale ad marketplaces, and we are constantly on the
lookout for thoughtful, creative executors who are as fascinated as we
are about finding new ways to apply a blend of market design, technical
innovation, operational excellence, and empathetic partner service to
the frontiers of digital advertising.
www.openx.com
@openx
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141023005268/en/
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