[October 27, 2014] |
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StreamSend: 5 Ways Email Can Make the 2014 Holidays a Gift to Marketers
SACRAMENTO, Calif. --(Business Wire)--
StreamSend,
the email
marketing service provider and creator of Franchise Market
Automation, shares five steps that agencies and marketers can take to
create holiday
email marketing campaigns that pull in shoppers and create customer
relationships that last into the new year and beyond.
"About 40% of consumers begin their holiday shopping before Halloween,
so the race has begun," said Dan Forootan, president of StreamSend Email
Marketing. "Meanwhile, consumers who shop in November spend 14% more
than the average shopper in December. For email marketers, the real
battle is the fight for attention in customers' inboxes during the
holidays, Cyber Monday (News - Alert) and Black Friday. Here are some proven tips we
share with our customers to help them win the holiday battle for the
inbox:
1. Get Personal with Data If there was ever a time to
leverage your customer data and send messages that show you know your
customer, it's the holidays. On Cyber Monday alone, online shopping hit
$2.29 billion in sales and is up 16 percent year-over-year. For a payoff
like that, marketers should use every scrap of behavioral and interested
data that they've collected to reach individual customers with messages
they want, when they want them - and that includes not overdoing it
during the holiday frenzy. Help make their holiday shopping easier,
respect their needs and wishes, and the conversions will come.
2. Get Sentimental with Video The holidays are a
sentimental time as families and friends exchange gifts ad well wishes.
What better way to capture those emotions than with an entertaining
video that can be shared? Send a video that contains a call-to-action;
email it out into the share-o-sphere, attracting attention while
generating leads. And given the popularity of video with mobile users,
create immediate engagement with customers and prospects on the go,
whether those viewers follow a URL to a landing page or complete a form
right on the video to opt in to your mailing list.
3. Holidays on the Go Already accounting for over
half of all email opened, mobile devices offer marketers a way to reach
customers wherever and whenever they want during the holiday rush. But
there's stiff competition for their attention during the holiday hustle
and bustle. Remember these points:
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Drive readers somewhere mobile-friendly.
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Beautiful imagery is even more important in mobile.
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Put a call-to-action on the image - there's one chance to catch the
viewer.
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Invoke emotion with the subject line, image and call to action.
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Take advantage of ready-to-go, customizable templates that do the job
for you
4. The Holidays are a Social Time for Sharing Nothing
works as well as email marketing and nothing leverages that power like
sharing it out to the social world. Share to Facebook, Linked-In,
Google+, Pinterest and Twitter (News - Alert) from one central location, then convert
social posts into emails with shareboards. Whether responding to
comments, offering a video or asking people to take action, visit a
store or read a newsletter, social offers a huge opportunity to connect
with customers during the holidays by posting on a regular basis. Then
multiply the value of social contacts by moving them to the email
marketing list.
5. Make the Holidays Special with an Offer Look for
opportunities to send a special holiday offer to customers you value.
Here is your chance to thank your best customers. Some subscribers open
everything you send, every time, sometimes more than once. Maybe they've
even made some purchases after clicking through your campaigns. Why not
reward them with something special for the holidays? You could send them
a special discount, early access to a sale, or a simple note to thank
them for their support. Recognize and rewarding creates strong
relationships.
Find out more about how email can make the holidays a special time
for your business with custom emails templates for Cyber Monday, Black
Friday and throughout the holidays, visit the
StreamSend Holiday Center at http://www.streamsend.com/PRHolidays.
And as a holiday gift from StreamSend, sign
up here for a free Holiday email campaign trial.
StreamSend StreamSend offers an easy-to-use, affordable and
reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
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