[October 29, 2014] |
|
Guidance Launches AnastasiaBeverlyHills.com on Magento 1.13
MARINA DEL REY, Calif. --(Business Wire)--
Guidance, a web and mobile eCommerce design and development agency
trusted by Internet Retailer Top 500 companies, today announced
the launch of anastasiabeverlyhills.com, a responsive eCommerce website
for Anastasia Beverly Hills, the celebrated eyebrow and cosmetics brand.
Guidance provided B2C eCommerce, Web Development, Mobile & Responsive
Design, Creative & UX Design, Integration, and Hosting & Managed
Services for the new site built on the Magento® Enterprise
platform.
Anastasia Beverly Hills (ABH) engaged Guidance to update their eCommerce
website to reflect new branding, capture and feature social media
content, and provide their web customers a rich shopping experience on
any device.
"With the launch of our 'Custom Contour Palettes,' we really wanted our
web customers to experience the flexibility and personalization of that
product," said Tom Colley, COO with Anastasia Beverly Hills. "The
drag-and-drop tool that Guidance delivered provides our customers the
same 'tailor-made' experience that our 'Custom Contour Palettes' offer.
It's a great feature and we will use it again for future product
lauches."
Guidance custom designed the drag-and-drop feature to enable customers
to create and purchase a custom contour palette of 6 colors, from a
total selection of 20+. The tool was designed to discount the product
bundle when 6 colors are "placed" into the custom palette, and to
pre-populate with a different pool of color shades (Tan to Deep, Medium
to Tan, Light to Medium) based on a user's choice.
The site was also developed to provide ABH with a unique merchandising
opportunity that extends their brand's reach.
"With the new 'Shop the Look' feature we custom designed, Anastasia
Beverly Hills can now utilize its branded Instagram content to provide a
rich shopping experience that will convert shoppers easily and quickly,"
said Jason Meugniot, President & CEO of Guidance.
Guidance custom designed "Shop the Look," a solution that displays
curated images from the ABH Instagram profile, on their home page, on
relevant PDPs, and on a gallery page. On this gallery page, customers
can quickly add the related product to the cart in one-step or can
click-through to the PDP for more information. Customers can also filter
the gallery page by hashtag, or feature (Brows, Eyes, Face).
Guidance integrated the site with Bronto (email marketing), and Amazon
(fulfillment and hosting).
About Guidance
Guidance designs, builds and hosts highly customized eCommerce solutions
for today's leading retailers. Since 1993, national retailers and
consumer product manufacturers alike have relied on Guidance's expertise
to facilitate more than $3 billion in web, mobile and social eCommerce.
Brands such as The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight (News - Alert)
Tools, Johnny Was, Relax the Back, TOMS Shoes and others, have engaged
Guidance to build more than 300 world-class, multi-channel websites and
apps that captivate, engage and incite loyalty.
Learn more at http://www.guidance.com.
[ Back To Homepage ]
|