TMCNet: Corporate Engagement Awards celebrates business as a force for change

[October 29, 2014]

Corporate Engagement Awards celebrates business as a force for change

(M2 PressWIRE Via Acquire Media NewsEdge) Collaboration has changed the way business interacts with the world around it. That was readily apparent at last night's Corporate Engagement Awards. The awards honoured the best in European sponsorship, partnerships and corporate social responsibility. In the hundreds of entries judged, those that won exhibited true collaboration between partner organisations or within an internal community.

The Corporate Engagement Awards, now in their fourth year, recognise successful programmes across sectors and industries. This year, those taking home trophies hailed from companies as big as Telefónica and McDonalds to as locally-focused as the Saffron Lane Neighbourhood Council and PT Bank Mandiri, hailing from Indonesia. Winners made a difference in the worlds of sports, agriculture and development, local business, education, sustainability and recycling and beyond.

The night's Grand Prix winner, which also took home four other gold awards and one silver was a collaboration between over six partners, all of which had their own objectives leading into the project. The Build-it programme, supported by Cospa, brought public, private and third sector stakeholders together in south London's borough of Lambeth to allow young people out of traditional education to build skills while helping to regenerate their local community.

The next two most successful programmes included a collaboration between Camden Town Unlimited, the Camden Council and the Mayor of London (Greater London Authority) to support SMEs and artists in the Camden area and KPMG's longstanding pro bono programmes with partners ranging from Restless Development and Fairtrade to Shelter and the National Literacy Trust.

The awards were presented by Paralympic medallist and television presenter Ade Adepitan who discussed the value of working together and understanding one's community.

Tim Reading, director of Cospa, which coordinated the Build-it programme, said: "It's tremendous to see Build-it recognised for the impact it's having in helping young people to learn valuable new vocational skills and access employment opportunities whilst improving social housing in local communities. At the same time, I'm really pleased that the awards have highlighted and acknowledged the collaborative, cross-sector partnership approach that underpins and drives the programme. All of the partners involved both contribute something unique and essential to help make the programme happen, but also gain demonstrable business and organisational benefits from their involvement." Brittany Golob, editor of Communicate magazine, said: "Corporate engagement is no longer a philanthropic activity that leaves strategic partnership down to chance. Savvy companies now integrate their partnerships and sponsorships into their overall communications strategies. In that way, both the charity, community or organisation and the business itself benefit. It's our honour to recognise these partnerships, sponsorships and campaigns every year and we're pleased to celebrate the winners of this year's Corporate Engagement Awards." For more information about the awards, visit www.corporateengagementawards.com or email Hannah Hodges.

The full list of winners is as follows: TYPE Best arts and culture programme Gold - HighTide and Lansons Silver - EY and Tate Bronze - VTB Capital and Eifman Ballet Best charity, NGO or NFP programme Gold - Barrie Wells - Box 4 Kids Bronze - CEAD - Centre for Environment And Development, CEAD Fisherfolk Collective and CEAD Women SHGs Bronze - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust Best pro bono work for a charitable, social and ethical cause Gold - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust Silver - 30% Club, BNY Mellon and MHP Communications Bronze - Housing for Women and MerchantCantos Bronze - Barrie Wells - Box 4 Kids Highly commended - WPP Best educational programme Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan Silver - Telefónica UK (O2) and Young Enterprise Bronze - EDF Energy and EdComs Bronze - National Apprenticeship Service and Public Relations Consultants Association Highly commended - National Grid, City Year UK and Grayling Public Affairs Best environmental and sustainable programme Gold - Marks & Spencer Group and Oxfam Gold - PT Bank Mandiri TBK and Universitas Gadjah Mada Silver - Dentsu Aegis Network and Yomp Bronze - O2 and Hope&Glory PR Bronze - Wm Morrison Supermarkets Highly commended - Olswang and Project Dirt Best sports and leisure programme Gold - Barrie Wells - Box 4 Kids Silver - Premiership Rugby, British Council and Serviço Social da Indústria Best combined programme Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan Silver - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority) Bronze - Premiership Rugby, BT Sport's Supporters Club and Public Health England Highly commended - School for Social Entrepreneurs, Big Lottery Fund, Lloyds Bank and Bank of Scotland TIME Most effective short term programme Gold - PT Bank Mandiri TBK and Universitas Gadjah Mada Silver - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority) Silver - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust Bronze - O2 and Hope&Glory PR Highly commended - KCOM Group and Sparks Most effective long term programme Gold - KPMG LLP, Child Helpline International, Fairtrade and Restless Development Silver - EDF Energy Silver - Telefónica UK (O2), The National Youth Agency and UK Youth Bronze - School for Social Entrepreneurs, Big Lottery Fund and Lloyds Bank and Bank of Scotland Highly commended - HighTide and Lansons SPONSORSHIP Best sponsorship activity to raise brand awareness Gold - Sony Mobile, Crispin Porter + Bogusky and Grandins Flying Circus Best alignment of brand values through a sponsorship activity Gold - Coca-Cola Great Britain, FIFA and StreetGames Silver - vInspired and RBS Early Careers Most innovative sponsorship activity Gold - Cancer Research UK and ScottishPower Silver - Sony Mobile, Crispin Porter + Bogusky and Grandins Flying Circus Highly commended - VTB Capital and Calvert 22 CORPORATE SOCIAL RESPONSIBILITY Best alignment of brand values during a CSR programme Gold - O2 and Hope&Glory PR Silver - BT and Lord's Taverners Best community involvement during a CSR programme Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan Silver - Astellas Pharma EMEA and various partners Silver - KPGroup Philippines, Inc. and Kanepackage Group of Companies Bronze - Premiership Rugby, Barclays, Comic Relief, Land Rover and Wooden Spoon Bronze - Michelin Highly commended - NatWest, Royal Bank of Scotland and M&C Saatchi Sport and Entertainment Best collaboration of a single event Gold - Vodafone, Vodafone Foundation and Threshold Sports Silver - Investec Wealth & Investment and Lord's Taverners Silver - National Farmers Union and Wm Morrison Supermarkets Highly commended - Cancer Research UK and ScottishPower Most innovative collaboration Gold - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority) Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan Silver - Internet Matters Bronze - Central England Co-operative and Saffron Lane Neighbourhood Council Highly commended - KPMG LLP, Child Helpline International, Fairtrade and Restless Development Best foundation programme Gold - Santander UK Foundation COMMUNICATION Best stakeholder communications Gold - Internet Matters Gold - Puma Energy and MerchantCantos Bronze - Marks & Spencer Group and Logistik Best internal communications Gold - EDF Energy Silver - Puma Energy and MerchantCantos Silver - Tayburn Bronze - McDonald's UK and Arc London Highly commended - 100%Open and Oxfam Best PR and external communications Gold - MasterCard Europe and Ketchum Silver - Internet Matters Bronze - O2 and Hope&Glory PR Highly commended - Anthony Nolan and Trinity Mirror plc Best evaluation Silver - EDF Energy PROCESS Best collaborative approach Gold - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority) Gold - Central England Co-operative and Saffron Lane Neighbourhood Council Silver - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan Silver - KPMG LLP and Living Wage Foundation Bronze - Cancer Research UK and ScottishPower Highly commended - Asda and Corporate Culture Group Best execution Gold- Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority) Silver - O2 and Hope&Glory PR Bronze - Asda and Corporate Culture Group Best management of a programme Gold - KPMG LLP, Child Helpline International, Fairtrade and Restless Development Silver - TI Pharma, Astellas, Farmanguinhos, Merck, Simcyp and Swiss TPH PEOPLE Best personal contribution during a programme Gold - Ronan Dunne, CEO, Telefónica UK (O2) Silver - Mike Kelly, head of Living Wage, KPMG LLP Best team effort during a programme Gold - Cancer Research UK and ScottishPower Silver - Cancer Research UK and Compass Group GRAND PRIX Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan .

(c) 2014 M2 COMMUNICATIONS

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