[October 30, 2014] |
|
ChannelAdvisor Adds Houzz to Its Social Commerce Suite
RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--
ChannelAdvisor
Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, today announced the addition of Houzz
to its Social Commerce suite. Houzz is a leading online platform for
home remodeling and design. Homeowners can use the site or app to browse
for home improvement ideas, connect with design and remodeling
professionals, and purchase products for their homes. Connecting with
the Houzz Pay-Per-Click Advertising Program, the ChannelAdvisor Social
Commerce suite provides a unified solution for retailers to promote and
advertise their products on the social platform.
Using the ChannelAdvisor Social Commerce suite, retailers can send a
single product feed to ChannelAdvisor, and the data is transformed to
meet the unique requirements and specifications of leading social sites.
Retailers can use these sites to promote featured products, seasonal
specials, daily deals and new products to educate social followers and
drive traffic back to their websites. Additionally, ChannelAdvisor
allows retailers to optimize social campaigns based on performance data.
"Social media is a valuable channel for retailers to increase brand
awareness, reach anew generation of customers and drive conversions,"
said Link Walls, ChannelAdvisor vice president of product management.
"By adding Houzz's community platform to our Social Commerce suite,
we're providing retailers with more opportunities to get discovered and
join conversations. Consumers use sites like Houzz to engage with
brands, share their favorite products with friends and make purchases.
Our Social Commerce suite allows retailers to easily share, promote and
test their products on these social sites using just a single feed."
In addition to supporting these social commerce sites, ChannelAdvisor
Digital Marketing allows sellers to get their products front and center
on search engine results pages and comparison shopping engines. Digital
Marketing also employs Flex Feed technology, so advertisers can easily
explore additional feed-based destinations such as retargeting providers
and affiliate networks, as well as benefit from SKU-level performance
reporting across those programs. ChannelAdvisor Digital Marketing is
designed to maximize sales while minimizing spend
To learn more about the ChannelAdvisor Social Commerce suite, please
visit http://bit.ly/SocialCommerceOP.
Like us on Facebook
Follow us on Twitter (News - Alert) @ChannelAdvisor
Connect on LinkedIn
About ChannelAdvisor
ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay, Facebook (News - Alert) and more.
Through automation, analytics and optimization, ChannelAdvisor customers
can leverage a single inventory feed to more efficiently list and
advertise products online, and connect with shoppers to increase sales.
Billions of dollars in merchandise value are driven through
ChannelAdvisor's platform every year, and thousands of customers use
ChannelAdvisor's solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
[ Back To Homepage ]
|