[November 05, 2014] |
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Stanford Graduate School of Business Creates New Online Executive Learning Experience
STANFORD, Calif. --(Business Wire)--
Stanford Graduate School of Business has introduced a new, online model
for executive learning. It recreates the intimate and academically
rigorous on-campus Stanford experience in an interactive online
environment. Participants will engage with a select cohort of peers,
collaborate on projects, interact directly with coaches and faculty, and
gain insights from successful global leaders.
"The program brings these compelling elements of Stanford to the world
of online executive learning for the first time by combining a highly
selective cohort and technology that enables self-paced learning, shared
team work, and a cloud-based immersive space for group experiences,"
said Peter DeMarzo, Faculty Director for Educational Technology,
Stanford Graduate School of Business (GSB).
LEAD Certificate: Corporate Innovation
The new model will launch with the Stanford
LEAD Certificate: Corporate Innovation, which aspires to help
participants learn, engage, accelerate, and disrupt (LEAD).
It is aimed at professionals who wish to drive new initiatives and
effectively implement change within their organizations. The
eight-course program will help participants develop their abilities to
identify the ideas that deliver the most impact and to overcome
organizational barriers. Applications
are open now through March 25, 2015, and the program will begin on May
5, 2015.
The program integrates real-time class discussions, ongoing feedback
from world-class faculty and high-quality peers, engaging instructional
video, online exercises, group projects, live-streamed events at
Stanford GSB, and access to Silicon Valley leaders.
The certificate will include three foundational courses: Financing
Innovation: The Creation of Value, Critical Analytical Thinking,
and Strategic Leadership. Participants will choose five
innovation-focused electives from among ten that include Design
Thinking: Building Brands Inside Out, Startup Garage for
Intrapreneurs, Business Model Design, and Using
Neuroscience to Influence Behavior.
Over the next several years, the school expects to offer other
certificate tracks in addition to Corporate Innvation, DeMarzo said.
"Developing an online pedagogy gave us the freedom to think anew about
how people can best learn, retain, and use this material," said DeMarzo.
"We've created a Stanford experience that people can digest on their own
turf, at their own pace, and apply in real time."
Not a MOOC
Unlike Massive Open Online Courses (MOOCs), participants in the Stanford
LEAD Certificate will be chosen by application into a select cohort of
executives. This will enable all participants to interact directly with
faculty, receive meaningful feedback, and benefit from a
learning community of like-motivated peers. No more than 100
participants will be admitted to the first 2015 cohort.
Stanford GSB has chosen to incorporate a suite of technologies to
support this multifaceted, interactive experience, including the NovoEd
online learning environment to enable team-based projects and
collaboration.
Broadening Portfolio of Blended Online Offerings
The Stanford LEAD Certificate: Corporate Innovation is the latest
addition to a portfolio of online offerings created by the Stanford
Graduate School of Business. In the last four years, the school has
greatly expanded its online education resources with the creation of
broadcast studios, editing bays, and high-definition video technology,
to enable further cutting-edge online learning experiences.
The Stanford
Certificate in Innovation and Entrepreneurship, jointly developed
and taught by faculty from the School of Engineering and Stanford GSB,
is a collection of independent, self-paced online courses covering a
range of topics relevant to entrepreneurs and innovators. Participants
may take the courses individually or earn the certificate by completing
eight of twelve courses, in any order or combination.
The school also offers Stanford
Ignite, a live, blended nine-week, part-time program using
high-definition videoconferencing in six innovation hubs around the
world including Bangalore; Beijing; Paris; New York; Santiago, Chile;
and Stanford. Ignite aims to help technical professionals and STEM
graduate students without business backgrounds drive new ventures or
innovative projects in their organizations.
Together, these programs create a range of ways that executives and
professionals can access business learning - via self-paced, à la carte
online modules, cohort-based online learning, and live distance programs.
The new online LEAD certificate's media-rich, interactive visual
technologies allow access to cases and infographics that bring complex
subjects alive. Carefully distilled video lectures created by Stanford
faculty and instructional designers will form a foundation of
easy-to-reference knowledge for the program. All participants will need
is a video-enabled computer and an internet connection - to participate
from anywhere in the world. The program is designed to be completed
within a year, at a pace of two courses per quarter. Including required
assignments, team projects, and cohort events, participants should
anticipate spending approximately five hours a week in the program.
Overall, the Stanford LEAD Certificate, which costs $16,000, will
deliver more than 200 hours of content and faculty engagement. Content
will include personal development tools, direct faculty access,
workshops, live-streamed Stanford events, interactive exercises, and
experiential and project-based activities. Those who successfully
complete the program will earn both a paper certificate and a LEAD
Certificate badge for public posting to LinkedIn (News - Alert) profiles.
LEAD Admission Criteria
Participants will be chosen based on their motivation for developing new
products, services, cultural changes, or strategic pivots in their
organizations. Professionals from large and small global companies,
public institutions, and nonprofits are encouraged to apply. Applicants
will be asked to upload a short two-minute video about why they wish to
take the certificate program and in what area of their organization they
want to have impact. Applicants will be asked to show demonstrated
resourcefulness and capability to affect change in an organization.
View related
video on Stanford LEAD Certificate.
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