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Global A2P SMS Market Forecasts and Opportunities, 2020: Pushed Content, CRM Services, Promotional Campaigns, Interactive Services Analysis of the $53 Billion Industry
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/fccpdw/a2p_sms_market) has announced the addition of the "A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020" report to their offering.
The global A2P SMS market was valued at USD 53.07 billion in 2013 and is expected to grow at a CAGR of 4.2% during the forecast period - 2014 to 2020. Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors responsible for growth of this market.
Growth in mobile payments and mobile banking, and increasing mobile marketing activities are driving the growth of A2P SMS market. Additionally, technological innovations and development of new SMS platform tools with integrated application programming interface (APIs) are further expected to fuel the market growth during the forecast period. SMS is supported by all the mobile handsets across all operating systems and mobile networks. With increase in transactional activities along with the increase in mobile subscriber base, the facilities such as, post transaction notifications and one time password (OTP) are expected to continue to propel the market growth in the long term.
The customer relationship management services (CRM) was the largest application segment in 2013. The global market for CRM services is forecast to reach USD 23.52 billion by 2020, recording a CAGR of 4.9% from 2014 - 2020.
This growth is primarily driven by growth in the ecommerce and BFSI industry. The messages sent for authentication purposes such as OTPs (One Time Password) and confirmation messages for delivering any service or product across online retail trading is propelling the market growth. Promotional campaign service was one of the largest valued application segments in 2013. The growth is attributed to increase in promotional campaigns by enterprises and business globally to increase its customer base.
Asia Pacific was the largest market for A2P SMS and held 42.2% share of the total A2P SMS market in 2013. The growth is primarily attributed to potential opportunities available for advertisers in Asia Pacific and Rest of the World (RoW), given the high concentration of feature phones/basic mobile phones in these regions. Moreover, several multinational companies are focusing on expanding their business in countries across Asia Pacific and RoW. This offers potential growth opportunities for A2P SMS providers to increase brand awareness of the business organizations.
Key Topics Covered:
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Global A2P SMS Market Overview
Chapter 4 Global A2P SMS Market Revenue, by Application
Chapter 5 Global A2P SMS Market Revenue, by Geography
Chapter 6 Company Profiles
- Syniverse Technologies, LLC
- AMD Telecom S.A.
- Fortytwo Telecom AB
- mBlox Inc.
- Ogangi Corporation
- Silverstreet BV
- Tanla Solutions Ltd.
- Symsoft AB
- Angkor Data Communication Group Co., Ltd
- Optimizer International Group Inc.
For more information visit http://www.researchandmarkets.com/research/fccpdw/a2p_sms_market
CONTACT:
Research and Markets,
Laura Wood,
Senior Manager.
[email protected]
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp?cat_id=20&campaign_id=fccpdw)
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(c) 2014 M2 COMMUNICATIONS
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