[November 19, 2014] |
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StrongView Expedites Contextual Messaging Execution with Integrated Workflow Management
REDWOOD CITY, Calif. --(Business Wire)--
StrongView, a leading provider of email
marketing and cross-channel marketing solutions for enterprises,
today announced StrongView Ally, a new integrated workflow management
tool that expedites the creation, execution and management of contextual
marketing programs. With Ally's wizard-driven interface, StrongView's
clients can manage the entire email campaign lifecycle, including
request creation, assignment, notifications, quality assurance and
step-by-step workflow tracking.
Contextual messaging is driving a transformation in digital marketing,
but this shift requires a new level of responsiveness to meet the
heightened expectations of constantly connected consumers. As turnaround
times for campaigns shrink, integrated processes must be put into place
to provide trusted brand marketers with full transparency and flawless
execution. StrongView Ally addresses this new reality with integrated
workflow management capabilities that expedite the execution of
sophisticated cross-channel email campaigns that draw on multiple data
sources and assets to ensure contextual relevance.
"Even expertly planned email campaigns can ultimately fail due to
miscommunication and missed deadlines from teams relying on manual or
inefficient workflow processes," said Joerg Habermeier, vice president
of product, StrongView. "StrongView takes the responsibility of managing
campaigns for full-service clients very seriously, and StrongView Ally
is just one example of how we're using new technologiesto make service
processes easy and fool-proof, leading to higher productivity and more
contextual messaging."
StrongView Ally Key Benefits
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Automated workflow routing, approvals and notifications enable quicker
campaign turnaround times
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Wizard-style interface with step-by-step visibility enables easy
management of campaign lifecycle
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Extensive controls provide "single version of truth" to maintain
quality
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Integration with StrongView Message Studio streamlines campaign
production and reduces errors
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Customizable QA checklist adapts to existing business processes to
ensure campaign accuracy
About StrongView
StrongView's cross-channel marketing solutions provide enterprise
marketers with the tools, services and insights required to effectively
engage today's constantly connected customers. Combining a powerful cross-channel
campaign management solution with market-leading data access and
analysis, StrongView's Marketing Cloud enables marketers to understand
the current context of each customer and respond in real time with
relevant messages across email, mobile, social, display and web.
A champion of "Present
Tense Marketing," StrongView is committed to delivering solutions
that reflect the new reality of the technology-empowered customer. Based
in Redwood City, CA (News - Alert) and backed by leading venture capital investors,
StrongView has been helping global brands in retail, travel, finance,
entertainment and online services overcome the limitations of other marketing
platform providers for more than a decade.
For a stronger view of marketing go to www.StrongView.com,
and follow us at www.twitter.com/StrongView
and www.facebook.com/StrongViewInc.
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