[November 19, 2014]

SoMedia Launches Integration with Leading Content Marketing Platform, Kapost

SoMedia Networks (TSX-V:VID), the pioneer of globally scalable video production solutions, is pleased to announce its integration with Kapost, the leading content marketing software platform. SoMedia's Scalable Video App for Kapost provides marketers with full-service, high volume video production, plus free hosting, custom video players and real-time video analytics.

Scalable Video for Kapost enables marketers to order the production of professionally shot video for their content marketing campaigns, anywhere in North America, in any volume, with a fourteen-day turnaround. SoMedia's free video players are automatically integrated into Kapost's content library, enabling businesses to easily embed and deploy their video content within third party platforms including blogs, landing pages, social networks and other forms of media. SoMedia's real-time video analytics provide video behaviour and performance data for every embed location, enabling video ROI analysis.

"Video has proven itself to be the most effective content marketing medium and we have solved the production challenges that marketers face when scaling up their use of video," said Ben Pickering, President and Co-CEO of SoMedia Networks. "Scalable Video is the first video production solution that treats video as an ROI driven marketing tool. With the Scalable Video App, Kapost customers are able to easily include video in their content marketing workflow with access to high quality video content production on-demand, anywhere in North America, at the lowest price points in the market."

Content marketing is at the core of successful demand generation campaigns and according to the Content Marketing Institute, 60% of B2B content marketers say video is one of the most effective content marketing tactics and 86% say they will be creating more visual content within the next 12 months. But until now, content marketing platforms like Kapost have focused primarily on text and image based content and have not offered a fully integrated video production, player and analytics solution to their customers due to the lack of scalability of traditional video production. Scalable Video for Kapost enables every Kapost customer to seamlessly design, order, deploy, manage and track video content as a key part of their content marketing strategies.

"Having a strategic partner like SoMedia Networks, whose expertise and understanding of video and its role in the content marketing space is invaluable," said Mike Lewis, Co-Founder and President of Kapost. "Scalable Video gives Kapost customers the ability to access turn-key video production and management services that enhances our platform and our customers' ability to deploy greater amounts of video in their content marketing initiatives."

Kapost enables marketers to publish and distribute content across multiple channels and to manage their entire content operation and serves hundreds of customers including: AT&T, Intel, Oracle, Allstate, General Mills and Lenovo (News - Alert), Hootsuite, salesforce.com, Dell, IBM, GE.

To learn more and get started, visit Scalable Video for Kapost at the Kapost App Center.

About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video content creation, production and deployment. The cloud-based SoMedia Platform allows businesses, brands and media to easily order the production of custom video content at scale and volume, anywhere, on demand, with rapid turnaround, and at a fraction of current costs.

SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale solution through thousands of web marketing firms and directly to digital agencies and millions of SMBs across North America. To learn more visit: www.somedia.net.

About Kapost

Kapost is the world's leading provider of content marketing software and services, powering the content operation of more than 100 companies including Fortune 500 companies. They provide the most complete solution and services for planning, producing, creating, distributing, and tracking the ROI of content marketing. With Kapost customers are able to move from chaotic and fragmented process to a data-backed and business-driven operation. Kapost is an independent, privately held company headquartered in Boulder, Colorado. Major investors include High Country Ventures and Lead Edge Capital. To learn more visit http://www.kapost.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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