[November 19, 2014] |
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A.M.BestTV at Best's Review's Insurance Marketing and Advertising Summit: Marketers Explain How to Reach Today's Insurance Audience
OLDWICK, N.J. --(Business Wire)--
This A.M.BestTV episode from Best's Review's 9th
Annual Insurance Marketing and Advertising Summit, in Jersey City, NJ,
examines how insurance marketing leaders demonstrate in what way
research, technology, humor and honesty can carry the insurance message
in this 21st century.
The keynote speaker at the event, John Chandler, chief marketing officer
at Massachusetts Mutual Life Insurance Company, addressed the
issue of how his company uses emotions in its current marketing
strategy. "Buying life insurance often times is an emotional and
rational decision combined," said Chandler. "However, I believe the real
trigger that gets most people to make the decision to purchase is an
emotional one, in order to provide for family or someone that is loved."
Ryan Hanley, digital marketing lead at TrustedChoice.com, explained his
views on content marketing for producers. "It is basically putting your
story out to the world, showing what makes you tick and what type of
clients you like to work with, so that you build an audience that will
listen to you," said Hanley. He also added the results are well worth
the effort, since when potential customers have insurance needs they
will come to you first or at least allow you an opportunity to speak to
them.
Also appearing in this episode are:
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Jim Fiske, U.S. marketing manager at Chubb Personal Insurance;
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Dolores Marinelli, marketing communications manager at Chubb Personal
Insurance;
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Michael Boyd, head of brand and advertising at Farmers Insurance
Company;
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Barry Rollins, director of marketing communications at Lexington
Insurance Company;
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Gaye Torrance, president at TorranceCo; and
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Lynn Kesterson-Townes, industry lead for smarter commerce at IBM (News - Alert).
Click here to view the entire video program: http://www.ambest.com/v.asp?v=naic11114.
Insurers Race for Footholds in Expanding ASEAN Market:
Insurance executives at the Association of Southeast Asian Nations
(ASEAN) Summit see enormous potential in the 10 Southeast Asian
countries poised to join as one market; however, they expect
challenges from new competitors and regulatory arrangements, which are
still under development: http://www.ambest.com/v.asp?v=asean1114.
Re-Creating a Historic East Coast Hurricane Reveals Surprises:
A recent study conducted by Swiss Reinsurance America Corporation
shows that changes in development, density and sea levels would not
only be costly, but potentially more lethal if a hurricane, such as
the one that struck the U.S. East Coast in 1821, were to occur today: http://www.ambest.com/v.asp?v=hurricane1114.
Investor Interest Is Driving Demand for Catastrophe Bonds:
Henning Ludolphs, managing director of retrocessions and capital
markets at Hannover Re, talks about how catastrophe bonds have
historically performed and the current state of the market: http://www.ambest.com/v.asp?v=ludolphs1114.
A.M.BestTV covers exclusive A.M. Best information and
reports, targeted topics and key developments in the (re)insurance
industry every Monday, Wednesday and Friday. Sign up for alerts of
episodes at http://www.ambest.com/multimedia/ambtvsignup.html.
View A.M.BestTV episodes at http://www.ambest.tv.
A.M. Best Company is the world's oldest and most authoritative
insurance rating and information source. For more information, visit www.ambest.com.
Copyright © 2014 by A.M. Best Company, Inc. ALL RIGHTS
RESERVED.
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