[November 20, 2014]

Simply Hired Unveils New Employer Brand Index (EBI) for Retail

Simply Hired, the largest independent job search engine with properties in 24 countries and 12 languages, today released its first-ever Employer Brand Index (EBI) for Retail. Simply Hired's EBI provides an impartial measure of employer brand strength based on the rate at which millions of job seekers click on a company's job listings, signaling their preference. The EBI analyzes a large sample of job behavioral data daily, rather than using curated user-generated rating and reviews, to illuminate familiarity, preference and brand strength-and provide a dynamic view on job seeker preferences.

Simply Hired also unveiled the Trending Now badge, an employer brand popularity distinction that highlights companies whose engagement rates fall within the top 15% of all organizations on Simply Hired.

"Employer brand is a critical part of the job search equation for both job seekers and employers, but there is little consensus on what - or how - to measure and quantitatively compare employer brand preferences," said James Beriker, President and CEO of Simply Hired. "The EBI impartially measures the level of preference that a company generates from job seekers and potential employees by analyzing actual job seeker behavior: the rate at which millions of real job seekers engage with employer job listings. This clear signal of a strong employer brand allows companies to understand where they rank in relation to their peers and helps job seekers understand which employers are most frequently considered by other candidates."

Simply Hired has published a list of the Top 50 retail companies by EBI rank here. The top 10 on the list include:

About the Simply Hired Employer Brand Index (EBI)

Simply Hired's EBI is designed to help job seekers easily discover attractive employers and help companies understand the strength of their employment brand in comparison to others within their industry.

The EBI is an employer brand measurement defined as the frequency with which a user clicks on a company's job, otherwise known in the industry as click-thru rate or CTR. A higher CTR indicates a stronger employer brand. Simply Hired calculates its EBI daily to provide the most up-to-date and relevant trending companies.

About Simply Hired

Simply Hired, a technology company based in Sunnyvale, California, operates job search engines in 24 countries and 12 languages. With more than 34 million unique visitors per month, the company provides job seekers access to millions of job openings across all job categories and industries, reaching job seekers on the web, mobile devices, email, and via thousands of partner sites including The Washington Post, Fox Business, Bloomberg (News - Alert) Businessweek, Computerworld, and International Nurses Association. Simply Hired enables employers to efficiently and cost-effectively reach candidates searching for jobs through its full-service pay-per-click (PPC) and self-service pay-per-post job advertising solutions. Simply Hired was founded in 2004 and is privately held with funding from Foundation Capital and IDG Ventures. For more information, visit www.simplyhired.com.

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