[November 20, 2014] |
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Research Firm CSO Insights Identifies Sales and Marketing Pain Points and Opportunities for Improvement in 2015 in a Report Made Available Exclusively by TreeHouse Interactive
SALT LAKE CITY --(Business Wire)--
TreeHouse Interactive (News - Alert)™ (www.treehousei.com),
the technology leader in on-demand marketing
automation platform (MAP) solutions, today announced that the 10th
annual Lead
Management and Social Engagement Study, conducted by sales and
marketing effectiveness research firm CSO Insights (News - Alert), is available for
download exclusively from the TreeHouse
web site. The study reports that email marketing campaigns, above
all other methods of engaging prospects, deliver the best quality and
quantity of sales and marketing leads. In fact, nearly 55 percent of
leading companies surveyed reported an increase in lead conversions when
lead nurturing was utilized. The report details the campaigns which
delivered the best quality and quantity of leads and plans for
investments in those areas in 2015. The findings support the case for
integrating a MAP solution such as TreeHouse Interactive's Marketing
View™, for greater business gain.
Key findings from the report include:
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Email marketing was reported to be the top performing method of
generating the best quality and quantity of leads
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Nearly 55 percent of leading cmpanies surveyed reported an increase
in lead conversions when utilizing lead nurturing
-
Top marketing objectives leading enterprises had for 2014 include
capturing new accounts, optimizing cross-sell and up-sell
opportunities, optimizing new product introductions, and improving
renewal rates
-
Common problems reported were poor data quality for both prospects and
customers, and the fact that sales personnel feel they are not
supported by marketing with the right tools they need to sell
-
Website design and content, data quality management and social media
were reported to be the three top areas where companies will increase
lead generation investments over the next 12 months
"If ever there were an opportunity to justify integrating a marketing
automation platform to improve lead management and social
engagement-this is it," said Jim Dickie, author of the report and
managing partner, CSO Insights. "Integrating technology within existing
enterprise environments provides the ability to improve operations by
automating manual processes, improving data quality, allowing for the
creation and delivery of sales tools, supporting content and social
media marketing campaigns, nurturing leads and ultimately increasing
conversion rates."
Download CSO Insights' Lead Management and Social Engagement Study
at http://www.treehousei.com/csoreport/.
Additional information is available by contacting TreeHouse Interactive
at 801.576.8428 or [email protected].
To learn more about Marketing View marketing automation platform, visit Marketing
View resources.
Tweet This: Study by CSO Insights Supports the Case for
#MarketingAutomation #MAP Technology in 2015 - http://www.treehousei.com/csoreport/
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS (News - Alert)-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View has been innovating
marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Key words: marketing automation, demand generation, lead
generation, lead nurturing, email marketing, landing pages
TreeHouse Interactive, Reseller View, Marketing View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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