[November 20, 2014]

NewsCred Expands Content Marketing Software Capabilities; Publisher Network Tops 5,000 Licensed Sources, Demand for Original Content Grows 20% Weekly

NewsCred, the world's leading content marketing platform, today announced the expansion of its content marketing solution for brands, including major advancements to its Recommendation Engine. In real time, NewsCred's software now predicts content performance - by channel - based on trending topics and an individual article's social performance.

NewsCred's comprehensive software, content and strategy capabilities empower brands to create the highest-quality content and deliver the right message, to the right person, on the right channel - anticipating audience demand to achieve maximum relevance and ROI.

"Today's busy marketers don't want or need more individual puzzle pieces to fit together into a content strategy. They want a holistic partner to help them build a powerful growth engine," said Shafqat Islam, Chief Executive Officer and Co-Founder, NewsCred. "With a unique combination of software, content and strategic services, NewsCred is the only true end-to-end partner for Fortune 2000 brands, including customers like Pepsi, Bank of America, Pfizer, Diageo, Abercrombie & Fitch, SAP (News - Alert), and more."

In addition to advancements to its software platform, with this announcement, ewsCred solidifies its position as the largest content marketplace in the world. NewsCred now licenses content from over 5,000 publishers and media companies, including 72 new titles such as New York Magazine, Men's Fitness, Women's Fitness, Shutterstock, BBC Americas, Fashionista, Dealbreaker, Dow Jones, NY Observer, BetaBeat, Gallerist, Food52, PaperMag, Nielsen, PCWorld, Macworld, Computerworld, CafeMom, Reader's Digest, Salon, Al Jazeera and more. Over 1.2 million licensed articles are added to NewsCred each month spanning 160,000 topics across every industry. NewsCred's Publisher Network - complete with exclusive agreements with leading publishers - enables marketers to fuel all paid, earned and owned channels with fully-legal content, in real-time.

NewsCred's original content offer, The NewsRoom, has also seen exponential growth in the last six months, exceeding a 20% compounded weekly growth rate. The exclusive network of writers, photographers and media partners enables customers such as The Hartford, Bloomberg (News - Alert) and HP, to commission high-quality, bespoke content directly through NewsCred. Unlike other original content services, NewsCred firmly stands for quality over quantity. The company attracts award-winning talent by paying journalists more than any other company in the market and providing 100% of revenues directly to freelancers. NewsCred customers using The NewsRoom have seen over a 700% increase in unique visitors within a three-month period.

About NewsCred

NewsCred is the world's leading content marketing platform. We're powering marketing technology for the future - helping brands transform the way they connect with people, build brand love, and win more customers.

Our cutting-edge technology enables top brands such as Pepsi, P&G, Dell (News - Alert), General Electric, and AIG to create amazing content experiences with simplicity, speed, and global scale. We provide brands with a single platform to streamline the entire marketing process -- from unparalleled audience insights, content recommendations, and brand compliance, to social publishing, distribution, and analytics. In one place, brands gain exclusive access to the world's largest content marketplace, licensed content from 5,000 leading publishers, original bespoke content from winning creators, and user-generated content from your brand's biggest fans.

NewsCred is on a mission to help marketers create content people love, and prove that great content will drive long-term business growth. Learn more at newscred.com and follow us on Twitter (News - Alert) @newscred

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