[November 25, 2014] |
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Allie Kline Promoted to Chief Marketing Officer of AOL Inc
NEW YORK --(Business Wire)--
AOL (News - Alert) (NYSE:AOL) today announced Allie Kline has been elevated to Chief
Marketing Officer of AOL and will lead the global marketing strategy for
the company's corporate efforts, video platforms, programmatic platforms
and content marketing solutions group.
Kline has been with AOL since January 2013 as CMO of AOL Platforms,
establishing the group as a leading programmatic platforms provider of
choice for brand advertisers, agencies and publishers. She will continue
to oversee marketing for AOL Platforms as it moves towards the Q1 2015
launch of ONE by AOL.
Erika Nardini, CMO of AOL Advertising, will transition from AOL to
pursue other opportunities at the end of the year after a successful run
over the last two years.
"AOL is uniquely positioned to help lead the revolution of consumer
media and advertising platforms on a global basis," said Tim Armstrong,
CEO and Chairman of AOL. "Allie Kline has been a driving force in the
growth of AOL's media, advertising and publisher solutions platforms.
Allie is an awad-winning marketing strategist helping to fundamentally
reshape the future of the company."
Commenting on her appointment, Kline said: "AOL has seen a rapid shift
to programmatic buying, while our clients are still demanding rich
audiences. I have witnessed that first-hand. AOL has provided a clear
vision for where the Internet is going and is building for it, from
amazing premium and programmatic ad experiences to Emmy award-nominated
original video series, and everything in between. I am incredibly
excited to continue driving that strategy forward."
AOL is a global leader in digital content creation, distribution and
monetization, currently serving tens of thousands of publishers, the
vast majority of top global advertisers, and all of the top global
holding companies. AOL was No. 1 in comScore's (News - Alert) most recent October 2014
ranking of video ad properties, with the largest video ad reach on the
Web.
Kline has more than 20 years in brand management and marketing strategy
for technology-focused organizations. Previously, she was the Chief
Marketing Officer for big data and social graph company 33Across, where
she worked with over 375 Fortune 1000 advertisers and 650,000 global
publishers. Kline was recently recognized with the 2014 ad:tech Industry
Achievement Award for her outstanding service and dedication to digital
marketing industry.
AOL Inc.
AOL Inc. is a media technology company that simplifies the Internet for
consumers and creators by unleashing the world's best builders of
culture and code. As the 4th largest property on the Internet, AOL
operates at scale, connecting tens of thousands of publishers with
thousands of advertisers on its global and programmatic, content and
advertising platforms. AOL is positioned at the center of the disruption
of how content is being produced, distributed, consumed and monetized
and its opportunity lies in shaping the future of the digitally
connected world for decades to come.
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