[November 25, 2014] |
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Constant Contact Releases New Donations Offering for Canadian Customers
TORONTO & VANCOUVER, British Columbia --(Business Wire)--
Just in time for year-end fundraising, Constant
Contact has released a new donations offering for customers in
Canada. A part of the Constant Contact (News - Alert) Toolkit™, an all-in-one online
marketing platform for small businesses and nonprofits, the donations
campaign will help nonprofit organizations promote their cause, collect
credit card donations, and attract new donors online. The donations
campaign is the latest in a series of recent product enhancements made
by Constant Contact to help Canadian small businesses and nonprofits
achieve marketing success, with other additions including CASL
functionality and special email templates for Canadian holidays.
"We strive to make our products as user-friendly as possible and to
provide customers with the tools they need to be successful," said Lisa
Kember, regional director for Canada east at Constant Contact. "The new
donations campaign will make it easier than ever for nonprofits to raise
money for their cause, and to effectively integrate their fundraising
campaigns as part of their overall marketing efforts. This will be
highly valuable to nonprofits year round, but even more beneficial as we
enter the busiest time of year for charitable giving."
The donations campaign will enable fundraisers to easily run full
donations campaigns online. With a donation campaign, organizations can:
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Create a customizable, mobile-friendly donation page to inspire people
to give
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Set goals and a timeline for a campaign
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Promote the campaign through email and social media
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Collect donations in Canadian Dollars (CAD) instantly and securely
using WePay - donors simply land on the page, click donate, and pay
with their credit card
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See real-time reporting on how the campaign is tracking against goals
When a donation campaignis combined with all the other features the
Toolkit has to offer, nonprofits and individual fundraisers can collect
and manage donations, connect with supporters through email and social
media, and manage their donor database all in one place.
Constant Contact has also released product enhancements designed
specifically to help Canadian customers achieve better results with
their online marketing and adhere to Canada's Anti-Spam Legislation
(CASL). The company has released a special series of email templates for
Canadian holidays, including Boxing Day, Canada Day, Labour Day,
Thanksgiving, and Remembrance Day. These email templates are fully
customizable and are designed to help small businesses and nonprofits
save valuable time during their busiest times of the year.
Additional recent product updates are focused on CASL-compliance and
helping small businesses and nonprofits obtain and manage consent within
Constant Contact. Updates include:
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CASL "Confirm Subscription" template: A special, fully editable
template designed to help small businesses and nonprofits confirm
express consent from those on their email list.
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CASL-compliant website sign-up and update profile forms:
Subscriber sign-up and profile forms have been updated to collect
express consent from contacts submitting their email address.
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Contact permission management tools: Customers can view an
individual contact's permission status and export full contact lists
with permission status (implied vs. express consent), email status
(active, unsubscribed, confirmed, etc.), and date of confirmed opt-in.
In addition, customers can set the permission status automatically
when uploading a file of new subscribers and can add or modify
permission information for a single contact.
In addition to updated product features, Constant Contact developed a
detailed CASL
Resources center with videos, guides, blog posts and information
about local educational events to help enable CASL compliance.
"We know that CASL is something that many small businesses and
nonprofits are still grappling with," said Guy Steeves, regional
director for Canada west at Constant Contact. "Even in the new CASL
world, email marketing is still one of the most effective forms of
marketing. The legislation simply requires something that has been a
marketing best practice all along-that marketers do so with permission.
Constant Contact is committed to helping them embrace this philosophy
and make it as easy as possible to be in compliance."
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been
revolutionizing the success formula for small businesses, nonprofits,
and associations since 1998, and today work with more than 600,000
customers worldwide. The company offers the only all-in-one online
marketing platform that helps small businesses drive repeat business and
find new customers. It features multi-channel marketing campaigns
(newsletters/announcements, offers/promotions, online listings,
events/registration, and feedback) combined with shared content,
contacts, and reporting; free award-winning coaching and product
support; and integrations with critical business tools - all from a
single login. The company's extensive network of educators,
consultants/resellers, technology providers, franchises, and national
associations offer further support to help small organizations succeed
and grow. Through its Innovation Loft, Constant Contact is fueling the
next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
(CTCT-F)
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