[December 03, 2014] |
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Digital River Expands its Global Marketing Services in Asia Pacific
Digital River (News - Alert), Inc. (NASDAQ: DRIV),
a leading global provider of Commerce-as-a-Service solutions, today
announced it is expanding its marketForce global interactive marketing
agency through a partnership with Netconcepts China, a leading
Beijing-based direct response digital marketing company. The new
partnership will enable Digital River to further extend its current
marketing services in Asia Pacific and offer multi-national commerce
clients additional access to localized, conversion-driven marketing
services in China, Japan, Korea, Southeast Asia, Australia and New
Zealand. Digital River's marketForce agency delivers direct response,
digital marketing programs in more than 100 countries and 25 languages.
"This partnership with Netconcepts China enables us to meaningfully
expand our localized commerce-focused digital marketing programs across
Asia Pacific," said Scott Heimes, chief marketing officer at Digital
River. "Our performance marketing teams are experiencing increased
demand for marketing services from our global commerce clients who want
to acquire and convert online buyers and grow their revenues."
Together, Digital River and Netconcepts China will support a range of
managed marketing services across Asia Pacific. This includes search
engine marketing, email programs, affiliate marketing, display
advertising, retargeting, and social and mobile marketing programs that
focus on shopper acquisition, conversion, customer retention and
advanced analytics.
"We are excited to partner with a leading global Commerce-as-a-Service
provider like Digital River that tightly integrates its cloud commerce
platform with best-in-class performance marketing programs," said Allen
Qu, founder and chief executive officer of Netconcepts China. "Together
we can leverage our local market expertise to drive more sales for
multi-national brands that are looking to Asian geographies as strategic
growth areas for their businesses."
For more than a decade, Digital River has been at the forefront of
performance marketing. Today, the company's marketForce digital
marketing agency is supported by the Digital River Partner Network. The
network is made up of more than 100 third-party marketing, payments and
fulfillment providers that deliver marketing solutios for leading
brands across the globe.
About Netconcepts China
Netconcepts China is an award-winning ecommerce and digital marketing
solutions provider for multi-national brands in China. The company's
leadership team has over 10 years of global and emarketing experience
and has worked with over 200 clients, including DangDang.com,
Zhaopin.com, Hotels.com, Amazon China, eBay (News - Alert), LightInTheBox, Air China,
Estee Lauder, China Telecom, Wall Street Journal and more. Netconcepts
China's conversion-oriented search marketing teams are consistently
top-ranked in China and have pioneered the industry. The agency takes a
360-degree integrated approach to its pay per click search advertising,
search engine optimization, display advertising, affiliate marketing,
retargeting, social media, online reputation management and mobile
marketing programs. Whether it's Baidu, Qihoo 360, Sogou, WeChat, Tmall
or Weibo, Netconcepts China is committed to customer success, leveraging
localized platforms and channels, in combination with best-in-class
digital strategies, technologies, optimization, reporting and analytics.
Netconcepts China is headquartered in Beijing and has offices in
Shanghai, Shenzhen, Chengdu and Jinan. The company was founded in 2008
and employs over 150 staff. For more details about Netconcepts China,
visit http://netconceptschina.com/
or call +86 10 8561 6983.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized
as a leading global provider of Commerce-as-a-Service solutions.
Companies of all sizes rely on Digital River's multi-tenant, SaaS (News - Alert)
commerce, payments and marketing services to manage and grow their
online businesses. In 2013, Digital River processed more than $30
billion in online transactions, connecting B2B and B2C digital products
and cloud service companies as well as branded manufacturers with buyers
across multiple devices and channels, and nearly every country in the
world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Forward-Looking Statement
In addition to the historical information contained herein, this
press release contains forward-looking statements, such as statements
containing the words, "will," "plans," "intends," "expects," and similar
words. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Digital River, or industry results, to
differ materially from those expressed or implied by such
forward-looking statements. Such factors include, among others: Digital
River's operating history and variability of operating results;
competition in the electronic commerce market; the ability of Digital
River to partner with Netconcepts China in supporting joint marketing
services in Asia Pacific; the market's acceptance of such offerings; and
other risk factors referenced in Digital River's public filings with the
Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.
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