[December 03, 2014] |
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SoMedia Launches Integration with Leading Email Marketing Platform MailChimp
SoMedia
Networks (TSX-V:VID), the pioneer of cloud-based scalable video
production solutions, today announced the launch of the Scalable Video
App for MailChimp, integrating its solution to deliver video production,
marketing and analytics services within the MailChimp email marketing
platform.
The new Scalable Video app for MailChimp allows users to order high
quality, custom video content anywhere across North America, in any
volume, delivered in just 14 days. Using the app, marketers can deploy
interactive video players in campaigns using video content produced for
them by SoMedia, from pre-existing video libraries, or YouTube (News - Alert) channels.
The video application also tracks all performance data back to the
MailChimp dashboard providing a measurable ROI on any email video
campaigns.
"This integration makes it easy for marketers to add video to any email
campaign," said Ben Pickering, President and co-CEO of SoMedia Networks.
"We are focused on providing a rich set of tools to enable marketers to
ramp up their use of video by aking it seamless to order and produce
custom video content, quickly embed those videos into any digital
medium, and monitor the performance with quantifiable ROI metrics."
With Scalable Video for MailChimp, users can now access powerful video
analytics paired directly with MailChimp subscriber activities to gain a
complete picture of video engagement, including video plays, drop-offs
and completion rates, social metrics, geography, device and more. This
data enables marketers to create highly segmented promotions or develop
new A/B testing to build smarter campaigns for the entire customer cycle.
According to eMarketer (News - Alert), adding video to email campaigns demonstrate
increased returns on investment. 55% of marketers report higher click
through rates, 44% received an increase in the amount of time
subscribers spent with an email, and 41% reported an increase in the
sharing or forwarding of emails.
To learn more about Scalable Video for MailChimp visit their Integrations
Directory.
About SoMedia Networks SoMedia Networks, the creator of
Scalable Video, has reengineered how businesses access video content
creation, production and deployment. The cloud-based SoMedia Platform
allows businesses, brands and media to easily order the production of
custom video content at scale and volume, anywhere, on demand, with
rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. To learn more visit: www.somedia.net
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release
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