[December 09, 2014] |
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Magellan Health Receives 16 Marketing and Communications Awards
Magellan
Health, Inc. (NASDAQ: MGLN) today announced that it has received 16
awards from the Association of Marketing and Communication Professionals
(AMCP), Web Marketing Association, Health Information Resource Center
(HIRC), and American Graphic Design and Advertising (AGDA) for its print
and electronic communications. Magellan (News - Alert) Health recently underwent a
branding redesign, and these materials feature the new brand, visual and
messaging system for the company.
Magellan received 10 MarCom Awards from AMCP, including five platinum
and five gold awards. These awards include:
Magellan received four Health Care Standard of Excellence awards from
the Web Marketing Association for the Magellan
Health, Magellan
Complete Care of Florida and ICOREHealthcare
websites, as well as the Provider
Focus electronic newsletter.
Additional awards include a Winter/Spring Web Health Award from HIRC for
the MCC of Florida website, and an AGDA award for Magellan's complete
branding system.
"We're proud to be recognized in competitions that honor excellence and
creativity in marketing and communications," said Stewart Lavelle, chief
sales and marketing officer. "Winning these awards demonstrates our
focus on providing valuable resources to customers and providers, and
doing so in innovative and creative ways."
"These awards are an affirmation of the brand and how well it is
resonates across the industry," said Laura Schuntermann, vice president
of corporate marketing. "I am proud of our talented team, and the work
they have done to help the brand come alive in our marketing and
communications collateral."
About Magellan Health: Headquartered in Scottsdale, Ariz., Magellan
Health, Inc. is a healthcare management company that focuses on
fast-growing, complex and high-cost areas of healthcare, with an
emphasis on special population management. Magellan delivers innovative
solutions to improve quality outcomes and optimize the cost of care for
those we serve. Magellan's customers include health plans, managed care
organizations, insurance companies, employers, labor unions, various
military and government agencies, third party administrators,
consultants and brokers. For more information, visit MagellanHealth.com.
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