[December 11, 2014] |
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bigtincan to Host Webinar for Sales Enablement & Marketing Professionals on Mobile Content Enablement Best Practices
bigtincan,
a leader in mobile content enablement for field sales and service
organizations, today announced that it will host a webinar for sales
enablement and marketing professionals on how to better help sales teams
access the right content on their mobile devices to engage more
effectively with customers, and make every customer interaction count.
Marketers today devote extraordinary resources to content development,
but, according to the
American Marketing Association, over 90 percent of marketing
deliverables aren't used by salespeople. To improve this statistic,
marketers must be able to gain visibility into content utilization to
quantify the value and impact of marketing content and sales tools used
during the sales process. Marketing must also change its content
publishing model to ensure that the right content is delivered directly
to sales reps' mobile devices based on specific roles, time, locations,
associations and events. In doing so, not only will marketing get the
most out of their content and sales tool investments, but sales teams
will have access to relevant information they need, when they need it
the most.
Who:
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Brian Cleary, chief strategy & marketing officer, bigtincan
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What:
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One of the primary obstacles for marketers when it comes to content
is ensuring salespeople can easily access the right information at
the right time on any mobile device, and make the most of every
customer interaction. In addition, when organizations have the
intelligent insight into sales and field teams' interactions with
content, marketing can better understand what works and what doesn't
in front of customers, and can then suggest the content to use at a
particular sales stage. Marketing can also understand expert sales
behaviors and can share that knowledge across the entire sales team.
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In this webinar, bigtincan will explore:
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How mobile content enablement can help marketing professionals and
their mobile teams get the most out of available content;
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Survey results, including how salespeople use - or don't use - the
content marketing teams create;
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How marketing can help salespeople spend more time generating revenue,
rather than searching through files and folders within multiple
content siloes;
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Benefits of a content-enabled field organization; and
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How to unlock group knowledge to improve efficiency and marketing's
focus.
About bigtincan
bigtincan transforms the way sales and services organizations interact
and engage with customers when using their mobile devices. The company's
innovative mobile-first content enablement platform, bigtincan hub, puts
content into context, securely delivering the right content to the right
user based on role, time, location, association and/or event with all
the automation and tools needed in one integrated platform. With
bigtincan, organizations can deliver an unprecedented customer-first
experience for workforces that rely on their mobile devices to be
productive. For more information, please visit www.bigtincan.com
or follow @bigtincan
on Twitter (News - Alert).
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