[December 17, 2014] |
|
SoMedia Launches Scalable Video Integration with Leading Social Relationship Platform Hootsuite
SoMedia
Networks (TSX-V:VID), the pioneer of cloud-based scalable video
production solutions, today announced the launch of the Scalable Video
App for Hootsuite,
integrating its solution to deliver video production, marketing and
analytics services with the world's most widely used social relationship
platform, Hootsuite.
Scalable Video for Hootsuite enables users to order custom video
content, directly from their Hootsuite dashboard, produced anywhere
across North America, in any volume, delivered in just 14 days. Using
the app, Internet and social media marketers can schedule and deploy
custom video players to their social networks, using video content
produced for them by SoMedia, from existing video libraries, or their
YouTube (News - Alert) channels. Users can also access real-time video analytics right
from their Hootsuite dashboard, providing them with key metrics so they
can measure campaign effectiveness and video ROI.
"Video is the most engaging form of content on social channels and
marketers are seeking out ways to increase their use of video," said Ben
Pickering, President and co-CEO of SoMedia Networks. "By making our
Scalable Video App available through Hootsuite we are making it seamless
for marketers within any organization to order and produce custom video
contnt, quickly deploy those videos onto social networks, and monitor
the performance with quantifiable ROI metrics."
Social media monitoring and social media management platforms have grown
in both popularity and use over the past 5 years. Hootsuite is used by
10 million customers in more than 175 countries, and by marketers
representing almost 75 percent of the Fortune 1000. In the US, 90
percent of companies with more than 100 employees will use social media
marketing this year, according to eMarketer;
and according to a recent survey by Harris
Poll, more than 80 percent believe social media marketing is a
necessity.
The inclusion of video content in campaigns enhances the effectiveness
of social media and content marketing initiatives. Scalable Video for
Hootsuite lets you upload, schedule, and share videos directly from the
Hootsuite dashboard and delivers powerful real-time video analytics to
determine video engagement, including video plays, drop-offs and
completion rates, social metrics, geography, device and more.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how
businesses access video content creation, production and deployment. The
cloud-based SoMedia Platform allows businesses, brands and media to
easily order the production of custom video content at scale and volume,
anywhere, on demand, with rapid turnaround, and at a fraction of current
costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. For more information, visit www.somedia.net.
About Hootsuite
Hootsuite is the world's most widely used social relationship platform.
More than 10 million users, including 744 of the Fortune 1000 companies,
trust Hootsuite to manage their social media programs across multiple
social networks from one integrated dashboard. For more information,
visit www.hootsuite.com.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.
[ Back To Homepage ]
|