[January 05, 2015] |
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StreamSend: 10 Email Marketing Must-Dos for 2015
StreamSend,
the email
marketing service provider, offers marketers ten key steps to make
2015 a profitable year for their email marketing campaigns.
"2014 showed email's continuing momentum as the best marketing tool to
drive ROI," said Dan Forootan, president of StreamSend Email Marketing.
"Now, just as we look to continually enhance our email campaigns, it's
time to review our total approach to email marketing - the mistakes to
avoid and the best practices that guide success."
1. Button Up It all starts at the end: measurement.
The beauty of email is its measurability: who read what, when, where -
or who didn't. Take advantage of the latest measurement tools to find
out when to enhance success or fix lagging results.
2. Get the Picture Adding videos to email shows a
much higher return on investment, increasing ROI and boosting monthly
revenue by forty percent. Click-through rates increase 2-3 times when
marketers include a video in an email.
3. Take it on the Road Already accounting for over
half of all email opened, mobile devices offer marketers a way to reach
customers wherever and whenever they want. But that also means there's
stiff competition for their attention; one glance will view and judge
your message, either to engage or dismiss, possibly forever. Learn
the mobile email tricks to success.
4. Boost Open Rates To win the battle of the inbox,
emails need to stand out and be welcomed -- open rates will tell you
who's winning. Step back and judge if you are providing information that
is genuinely valued. Sometimes even the best marketers are guilty of
drinking their own Kool-Aid; don't be one of them. Serve the customers.
5. Get Recognized The inbox battle also demands
making it easy to recognize your emails with a consistent look and
format, and an inviting subject line. Count on only having a second to
stop them before their eyes flick down the list.
6. Click - You're Engaged Click-through rates gauge
your success - or failure -- engaging readers. They opened your email;
now you have to deliver. Measuring links clicked can guide your future
content for continuing improvement. And be sure to make the call to
action loud and clear.
7. Harness Your Audience (News - Alert) with RSS Any business with
regular RSS updates can more effectively connect with its audience and
attract new followers with these syndicated live web feeds. When
businesses gain this ability to share their RSS content so widely, they
start to multiply their number of readers, building their lists and
building their business with more customers.
8. Templates Work Hard When marketers want to know
the easiest, most reliable way to send emails with a branded look and
feel that optimize reader response, email templates are the answer. Check
out some key features to look for in templates, in this case, ones
that helped marketers win the holidays' furious inbox battle for
customer attention.
9. Email on Steroids: Add Social Emails that include
social sharing buttons have a click-through-rate 158% higher than emails
that do not. With more than two billion social media users across
various platforms worldwide, adding social media to clients' email
strategy can produce large campaign response lifts.
10. Bottom Line Make sure business goals and email
campaigns are in synch to guide content and strategy. If immediate sales
are the goal, even a successful awareness campaign might look like a
failure. And as for sales, measurement actions like redeemed coupons can
be a bullet-proof way to measure success.
StreamSend StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
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