[January 06, 2015] |
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Digital Advertising Veteran David Karnstedt Joins Demandbase Board of Directors
Demandbase,
a leader in B2B marketing solutions, today announced that David
Karnstedt has joined its Board of Directors. Karnstedt has an
impressive track record of executive management and advisory roles and
expertise in digital advertising with Yahoo!, Adobe (News - Alert) and Blue Kai.
Recently, he was the President and CEO of Efficient Frontier where he
led the company to a successful acquisition by Adobe for more than $400
million.
"Demandbase is the first company I have seen that is successfully
converging advertising, marketing and CRM technology for the largely
untapped $35 billion digital marketing sector," said David Karnstedt.
"They have an incredible roster of brands including all the largest
marketing cloud providers and are disrupting CPM based advertising with
a much more powerful subscription model."
Demandbase's ability to converge these technologies has enabled
marketers to drive and measure more meaningful results and align with
their sales teams to drive revenue. Increased customer adoption of the
company's programmatic subscription advertising platform as well as new
innovations in CRM will continue to drive the company's growth and
success. Demandbase continues to introduce new platform advancemets
including mobile, social and video targeting capabilities, which extends
the customer reach to target business audiences across multiple mediums
and devices.
"David is one of the few executives that has extensive experience across
the entire advertising, marketing and sales eco-system," said Chris
Golec, founder and CEO, Demandbase. "As our growth continues to
accelerate into 2015, we are excited to leverage his expertise to help
propel Demandbase to the next level."
In addition to Demandbase, Karnstedt currently sits on the board of
directors of both Vantiv and Quantifind and serves as
Executive-in-Residence for Redpoint Ventures. Earlier in his career, he
was the Senior Vice President of Yahoo!'s (News - Alert) North American Sales, where he
drove $3 billion in revenue and established Yahoo! as a prominent leader
in both display and search marketing. He has revolutionized sales and
marketing for renowned companies including Wired Digital and AltaVista.
To learn more about Demandbase, visit http://www.demandbase.com.
About Demandbase
Demandbase
is a leading advertising and personalization company for B2B. The Demandbase
B2B Marketing Cloud is the only subscription-based ad targeting and
web personalization solution that ables marketers to connect campaigns
directly to revenue. Demandbase makes it possible for businesses to
deliver personalized ads targeting specific businesses across the web,
and then tailor the messages on their websites to convert these
companies to customers. The B2B Marketing Cloud is powered by patented
technology that enables marketers to identify and segment companies on
the web and delivers detailed, targetable business attributes in
real-time. The B2B Marketing Cloud connects to existing sales and
marketing technologies - including CMS, CRM, marketing automation,
analytics, chat and others -- and provides a unified view of all
activity across the entire sales funnel. With Demandbase, businesses can
target, engage, convert and retain the customers only that matter most
to their bottom line. Enterprise leaders and high-growth companies such
as Adobe, Box, CSC (News - Alert), DocuSign, Dell and others use Demandbase to drive
better marketing performance. For more information, visit http://www.demandbase.com.
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