[January 08, 2015]

StrongView Publishes "Digital Marketer's Guide to the Top Trends of 2015"

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new email marketing eBook titled "Digital Marketer's Guide to the Top Trends of 2015." This free resource outlines the dominant digital marketing themes for the next 12 to 18 months and the strategies that marketers should adopt to effectively leverage them.

With digital marketing evolving at breakneck speed, the marketers who are able to promptly respond and adapt will gain a competitive advantage over the laggards tied to outdated tools, techniques and strategies. Current trends in mobile, automation, inbox management and contextual marketing are creating new opportunities for interacting with consumers; the key is learning how they can be applied to new and existing programs to increase engagement, customer satisfaction and overall results.

Download this new eBook to see real-world examples from trend-tackling brands, plus receive tactical advice for focusing on the initiatives that will drive results in 2015 and beyond.

eBook Title: "Digital Marketer's Guide to the Top Trends of 2015"

Free Download: www.strongview.com/2015trends

Key Topics:

• Proven tactics for improving mobile conversion rates
• How marketing automation can boost campaign productivity and ROI
• Key strategies for capitalizing on continuous ISP innovations
• Using personalization technology to deliver contextual experiences
• Illustrative examples from InterContinental Hotels Group, Redfin and Zumba

Visit www.strongview.com to learn more about our cross-channel email marketing solutions.

About StrongView

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA (News - Alert) and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

For a stronger view of marketing go to www.StrongView.com, and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

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