[January 14, 2015] |
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Dave Frankland Joins StrongView as Chief Strategy Officer
StrongView, a leading provider of email
marketing and cross-channel marketing solutions for enterprises,
today announced the appointment of Dave Frankland as chief strategy
officer. In this new position, Frankland leads corporate strategy for
StrongView, developing and evangelizing the firm's contextual marketing
vision to the marketplace and aligning internal resources to make it
successful.
Dave Frankland, StrongView Chief Strategy Officer (Photo: Business Wire)
A recognized thought leader, Frankland previously held leadership roles
at Forrester (News - Alert) Research and DoubleClick, and also provided market strategy
to brands as part of his customer relationship strategy consultancy,
Customer Helix. With his diverse background, Frankland brings a broad
range of data-driven and digital marketing expertise to this role. His
deep understanding of how brands engage and understand their customers
will be essential as he seeks to further elevate StrongView's proven
approach to contextual marketing.
"The challenges and opportunities for brands to successfully engage with
and deliver value to consumers are greater than ever," said Dave
Frankland, chief strategy officer at StrongView. "My career has been all
about helping companies recognize where markets are moving and to
mobilize to take advantage, and I'm excited to apply those same kind of
insights to help StrongView capitalize on its already strong foundation."
Whle vice president, research director and award-winning analyst at
Forrester Research (News - Alert), Frankland co-launched Forrester's Customer
Intelligence practice and oversaw a team of analysts that helped
companies better leverage customer knowledge to improve their marketing
performance and business strategy. At DoubleClick, Frankland served as
the company's vice president of corporate communications prior to its
acquisition by Google (News - Alert).
"Dave is a singular talent in this industry with a strong track record
of helping brands take their marketing to a new level," said Bill
Wagner, CEO of StrongView. "We're excited to have Dave onboard leading
StrongView's strategy and helping our clients discover what contextual
marketing can do for their business. Dave joins StrongView at an
opportune time, as no other ESP is positioned with our vision,
capabilities and independence to lead a transformation of email
marketing."
About StrongView
StrongView's cross-channel marketing solutions provide enterprise
marketers with the tools, services and insights required to effectively
engage today's constantly connected customers. Combining a powerful cross-channel
campaign management solution with market-leading data access and
analysis, StrongView's Marketing Cloud enables marketers to understand
the current context of each customer and respond in real time with
relevant messages across email, mobile, social, display and web.
A champion of "Present
Tense Marketing," StrongView is committed to delivering solutions
that reflect the new reality of the technology-empowered customer. Based
in Redwood City, CA (News - Alert) and backed by leading venture capital investors,
StrongView has been helping global brands in retail, travel, finance,
entertainment and online services overcome the limitations of other marketing
platform providers for more than a decade.
For a stronger view of marketing go to www.StrongView.com,
and follow us at www.twitter.com/StrongViewand
www.facebook.com/StrongViewInc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150114005130/en/
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