[February 11, 2015]

"Intelligent Marketing" Solution Cures Franchisor's No. 1 Problem

A woman tests out a local fitness franchise, has a horrible experience, and never returns. About three months later, she receives a marketing piece thanking her for being a loyal member. Meanwhile, another customer receives an email stating, "We've missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem is the customer is an active member who's been to the franchise three times a week for the last six months.

What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a franchisee's local marketing dollars, damaging a relationship with a loyal customer and further frustrating a disgruntled one. Automated marketing solutions provider m2M Strategies has zeroed in on this increasing problem, introducing franchise systems to "intelligent marketing" that uses a local franchisee's POS and CRM data to target the right customers at the right time, with the right message, with measurable results.

For more effective targeting, m2M's approach incorporates consumer behavior by utilizing a tight integration between POS, CRM and additional marketing systems to allow individual franchisees the ability to automatically send personalized effective marketing pieces to current and ptential customers.

Marketing that Maximizes ROI

"When it comes to local marketing, franchise systems face a unique set of challenges that are different from that of independent businesses," said Randy McCoy, President of m2M Strategies. "Our proprietary marketing technologies and data integration solutions, as well as our ability to work one-on-one with franchise owners to develop relevant campaigns for individual markets help address a major pain point for franchisors and franchisees."

As demand increases for local marketing solutions among franchise systems, m2M continues to expand its staff, most recently naming Mindy Golde as Chief Sales Officer. Golde has a strong background in the franchise industry, serving as a board member on the IFA Women's Franchise Committee and a co-chair of the Women's Franchise Network. Prior to her position at m2M, Golde was the Chief Sales Officer at Listen360, where she worked with dozens of franchise brands on programs designed to improve their Net Promoter Scores (NPS).

"The comprehensive set of services m2M is able to offer franchise systems is something I truly believe in," Golde said. "We are able to set ourselves apart through the rejection of vanity metrics, such as click through and open rates, and instead measure a campaign's success through business metrics, such as the actual number of new customers acquired. This saves franchise brands time and money while maximizing ROI."

m2M provides services to franchise clients across a variety of industries, including Handyman Connection, Supercuts, Floor Coverings International and recently signed on Goldfish Swim School.

About m2M

m2M is a provider of automated marketing solutions that integrate data from CRM and POS systems to create impactful local franchisee marketing campaigns. The company offers a suite of marketing automation, email marketing, and PPC services, along with the ability to work with franchisors to deliver turnkey programs on a local level for relevant marketing campaigns for each individual market. m2M's proprietary marketing technology is the next generation of digital marketing solutions that integrates data from current CRM and POS systems to bring the power of behavioral data to optimized campaigns, tailored for the brand, the market and the resulting data that provides real, quantifiable, measurable benefits for individual franchise locations. The automated and measurable marketing solutions are provided to franchisees with a unique level of one-on-one service for efficient and effective campaigns. For more information about m2M, please visit www.m2mstrategies.com.

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